The Son-Rise Program Maximum Impact

October 24th – 28th, 2022 | 9am – 3/5pm EST (UTC-5)

Pandemic, or no pandemic… you can now experience
The Son-Rise Program Maximum Impact Advanced Training
with LIVE Classes via Zoom

The Son-Rise Program Maximum Impact Advanced Training is part of The Son-Rise Program Sequence training model and completion of The Son-Rise Program Start-Up (or The Son-Rise Program Online) is required to register.

If you have already completed a Son-Rise Program Start-Up, hurrah for you! Standing ovation!!! Reach for the stars by attending our Maximum Impact Advanced Training LIVE via Zoom and become the VERY BEST version of YOU… you can possibly be… with a crystal-clear vision and newfound ability to go for your dreams. You will gain tools to run your program with the deepest sense of passion, fearless-ness and authenticity. Advance your skills so that when you are interacting and facilitating learnings for your child… you are not only Mom and Dad, but you become the best teacher for your child on the planet! Learn to engage with your child in the most playful, creative and inviting way. Are you ready for Maximum Impact? Where the sky is the limit for your child… and for you!

Maximum Impact will help you to hone your skills with knowledge and mastery. Rejuvenate your attitude with excitement, and infuse your program with an unstoppable motivation for excellence. This 5-day course (delivered via ZOOM) will enable you to continue teaching, training and inspiring your child at an optimum level. You will feel re-invigorated and re-energized to help you keep your program moving forward. You want to run the most effective program possible for your child and watch as your child blossoms. No matter where your program is now…

  • This is the program to take it to the next level!
  • This is the course to keep you teaching, training and inspiring your child at the optimum level!
  • This is Maximum Impact!


Program Features:

Maximum Impact is a “must-have” experience for those working with their children using any aspect of The Son‑Rise Program. It provides more tools, more solutions, and more inspiration to take your program to new heights.

What You Will Get

  • Guidance and inspiration from the source: Barry (“Bears”) Neil Kaufman and Samahria Lyte Kaufman, Co-Founders of the Autism Treatment Center of America and The Son-Rise Program, teach throughout this course.
  • Accelerated fast-track program with live classes (via Zoom) that gives you months of information in 5 days!
  • Refresh and refine your understanding of exactly where your child is now in his or her social development (which will allow you to move toward the next step of development with confidence and clarity.)
  • Encourage your son or daughter to reach their goals in the most playful, useful and loving way.
  • Diffuse challenging behaviors your child is currently demonstrating and understand the hidden messages they are giving you.
  • Effective leadership skills, enabling you to be able to guide others to be with your child in the most powerful and superlative way.
  • Become clear & comfortable in the face of adversity so that you can easily navigate around any opposition that comes your way (whether it be from family members, teachers, or anyone who is in your child’s life, or your life.)

The Keys to Powerful Program Leadership

We give you the tools to become a powerful Force of Nature™ for your child. These tools include:

  • Strong clarity of purpose so your program (or however you are currently helping your child from a Son-Rise Program perspective,) remains on course.
  • Unwavering conviction so you can find solid ground in believing in yourself (and your child) and designing yourself to be able to move succinctly toward what you want.
  • Persistence (keep going for what you want) which will enhance your confidence and capacity to maintain peak effectiveness – giving your child every opportunity to meet the goals you have created.
“Maximum Impact allowed me to examine who I am and my perception of the world around me. Contrary to what I thought, The Son-Rise Program and Maximum Impact are not in contradiction to my views as a physician, but rather it is the missing tool, the missing jigsaw puzzle that will make my knowledge more meaningful for my son and everyone else in my life.”

Jude V.
Physician, USA
Child’s Name: Zachary | Age: 6 | Diagnosis: Autism

Read More Reviews

Answers to Every Question

This week offers the most time for questions (and answers)! We apply the best of what we know to support your program and help you achieve the greatest possible benefit for your child. Bring your most pressing questions to the program, and soak up all the answers provided from our seasoned teachers, who have a collective experience of working with hundreds of thousands of children and families. Their knowledge and understanding of children, young adults and adults on the Autism spectrum is unmatched.

Creating a Supportive Community for you

Unite with other like-minded Moms, Dads and even some gracious volunteers and professionals that not only become your support network during the program, but will often choose to stay connected even after the program, to resource each other, as well as to be cheerleaders for each other.

JOIN OUR PRIVATE FACEBOOK GROUP COMMUNITY! Once you have registered for The Son-Rise Program Maximum Impact, you will be invited to join The Son-Rise Program Advanced Facebook Group – to connect with other parents and professionals who have attended advanced trainings. Visit this group often as there are times when our Senior Son-Rise Program Teachers drop in to answer your questions.

Maximum Impact Topics Include:


How do you do that? We are going to actually take another new and current look at how your child is doing in all areas of socialization and skill development. And we are going to use the Son-Rise Program Developmental Model, which will help you organize specific thoughts Read More

and accomplishments of your child so that you can meet him or her even more clearly which will enable you to plot goals going forward.

With your new and updated baseline, you will have clarity on the very specific goals that will enable your child to maximize their ability to grow. That is what this program is all about. However, another important focus is Read More

that Maximum Impact is for you as well! Recharge. Re-infuse yourself with excitement and energy. And, relax… yes, relax; go further in learning how to be a passionate teacher and communicator while being at ease inside. Additionally, you will learn the key insights to help yourself challenge your child and even challenge them again and again, but always with the deepest respect and lots of love.

Learn to be a clear, incisive and powerful team leader and team trainer. Why? If you have clear vision, that becomes an easy blueprint or map to enable you to guide others in specific activities with you child – what to do and what not to do.


Increase your knowledge around your child’s Red Lights and Green Lights and grow your effectiveness at bonding and connecting with your son or daughter in the most loving and supportive way.


Deepen your understanding of how to approach your child’s challenging and intense behaviors, inspiring a calmer, happier child (and a calmer, happier you).


We know, like you certainly know, this has not been an easy ride. Maybe, because you have a child on the Autism Spectrum, people moved away from you, abandoned you, and maybe even shunned you. Read More

Having the gift of Autism in your life, brings adversity in the circumstances that surround you, possibly with family members, sometimes with friends and, sometimes, with the professionals and/or educational systems. How in the world can you stand strong in the face of such adversity and maintain an unwavering commitment to your program? We are going to give you a model that you can actually live by, so that you can keep your energy, excitement and enthusiasm at peak levels, no matter who disagrees with you, no matter who criticizes you, no matter who turns their back on you.

Get ongoing support with Son-Rise Program Private Consultation Services (Live via Zoom), attend another Advanced Son-Rise Program, and/or participate in our new Son-Rise Program E-Learning courses to help you further your home based Son-Rise Program success.


Guidance and inspiration from the source: Barry (“Bears”) Neil Kaufman and Samahria Lyte Kaufman, Co-Founders of the Autism Treatment Center of America and The Son-Rise Program, teach throughout this course. They bring their 80+ years of combined experience with families to each and every encounter with our participants. Read More

They provide great caring and respect for each parent and child, along with concrete eye-opening class experiences during the course, as well as meaningful guidance gleaned from their journey of recovering their own son, Raun (formerly diagnosed with Autism,) and the thousands of other children on the Autism Spectrum that they have helped. The Kaufman’s are a powerful example for Moms, Dads, care givers, and professionals worldwide, looking to deepen their knowledge of their children, and master their sense of focus within their own Son-Rise Programs.

Get Started Today! It will only take a minute

Five Weekly Live Sessions (delivered via Zoom) with an additional group meetup session for 1 hour each week: October 24th – 28th, 2022
9am – 3pm EST (UTC-5) | Course Fee: $1,850.00

NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration



NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration

Pre-Requisites for this course are:

  • Your child is 7 years or older.
  • Your child uses sentences, asks and answers questions and might even be able to have back and forth conversations with other people.
  • You have completed one of the following: The Son-Rise Program Start-Up, The Son-Rise Program Online Course, or you have done Son-Rise Program Consultations.


NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration



NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


NOTE: Attendance of live sessions via Zoom are required to complete this course. Please note, this is a per-person registration

Please make sure you understand the following pre-requisites for this course before registering.

Pre-requisites for this course are:

  • Your child is currently using babbling sounds or unclear words, or
  • Your child has a vocabulary of less than 20 words and is not yet speaking in phrases.


NOTE: Attendance of live sessions via Zoom are required to complete this course.
Please note, this is a per-person registration

Please make sure you understand the following pre-requisites for this course before registering.

Pre-requisites for this course are:

  • For parents or care-givers who have attended The Start-Up course or who have done The Son-Rise Program Online course.
  • For families who have already started running a Son-Rise Program for their children.


Amanda Louison

  • Director of Operations
  • Deputy CEO
  • Senior Son-Rise Program Advisor
  • Former Son-Rise Program Child Facilitator

Personal Statement

"I came to the Autism Treatment Center of America in October of 2008 where I took the position as the Intensive Coordinator. Before coming to the Autism Treatment Center of America, I worked with special children for 13 years, and upon my arrival fell in-love with the Son-Rise Program®. The modality of “Bonding through acceptance” opened my eyes to a world of love and acceptance for my own son, who has ADHD, and inspired me to want to live a happier, more loving life. I soon set the intention of doing the Son-Rise Program® Child Facilitator Training so I could share my love with children on a much deeper level. I spent six months observing and learning the Son-Rise Program, and in April of 2009 was accepted into the Son-Rise Program® Child Facilitator Training Program and in July of 2010, I became a Son-Rise Program® Child Facilitator staff member and cherished my time in the playroom as a facilitator.

I continued my training at The Autism Treatment Center of America to become a Senior Son-Rise Program® Advisor. My love of Son-Rise Program® inspired me to talk with parents who are just beginning their journey and who are continuing journey with their children using the Son-Rise Program® principals and techniques.

Through the years, I found myself wanting to help our staff grow and the organization flourish, so I have now moved into a managerial role while still working as a Senior Program Advisor. I am currently the Director of Operations and Deputy CEO of the Autism Treatment Center of America and the Option Institute and look forward to working with our staff and with parents of children on the Autism Spectrum for many years to come."

Fun Facts:

Amanda has been married for 24 years and has two amazing children, a son age 22 and daughter who is 18. Some of her favorite hobbies are hiking, reading, finding tag sales, traveling and spending time with her family.

Dear Donor,

Jeannie Reid was searching for answers to the challenges she and her family were facing. Jeannie and her husband Stuart’s son, Carson, had been diagnosed with Pervasive Developmental Disorder, a condition on the Autism spectrum. For Carson that meant being completely involved in obsessive behaviors and only using minimal words to identify objects, as well as frequently and completely melting down.

Soon after, Jeannie found the book, “Son-Rise: The Miracle Continues” and when she read it, she KNEW she had found what she was looking for. She began using some of the Son-Rise techniques described in the book on her own until she was able to come to The Autism Treatment Center of America for the Son-Rise Program Start-Up. As she put into practice what she learned there, Carson’s world was opening up. Today Carson is attending a Montessori school as a 'typical' student and functioning at or above typical grade level, being fully verbal and conversational, and very interested in learning about the world and interacting as much as possible with other people. He is even taking swim lessons at the local YMCA and doing great!

“It has been wonderful to get, and stay connected with other people and Son-Rise parents from all over the world. My son’s progress had already come very far, but now I truly believe we can go all the way!”

Jeannie wrote.

Stuart Reid then attended the Empower Yourself course and brought home a new sense of clarity, balance and personal power. He shared his new empowerment with Jeannie and she in turn gained in confidence, strength and enthusiasm. Their own relationship began to flourish anew, as well. Life-altering changes were happening for Jeannie and her family.

Jeannie journeyed again to Sheffield, this time for the Fearless course at The Option Institute to help her recognize and overcome her personal obstacles. Jeannie wanted to continue her amazing journey as she had found using the techniques she learned in The Son-Rise Program and in Fearless had absolutely changed the lives of everyone in her family.

But, because the Reids’ finances had been seriously stretched by then, their next steps were put on hold. Then an amazing event changed everything. Jeannie’s college roommate and lifelong friend decided to start a Son-Rise Program scholarship fund for people from the Cleveland area. Since then Jeannie has been able to move ahead with her courses, taking Radical Authenticity, Son-Rise Maximum Impact and Son-Rise Wide Awake ... and eventually she became a Certified Group Facilitator.

Jeannie Reid’s story is about wanting BIG and making it happen. She is about to embark on her renewed private practice as an art therapist, and plans to be a super advocate for The Son-Rise Program in her area. Her wonderful new life is a product of her persistence and belief, and of the wheels she helped set in motion for others when her friends learned of how she and her family had been impacted by The Son-Rise Program.

“I know I will be able to give back by helping others, and that will be the top of my personal mountain! Thank you to everyone who donates! You are making a big difference in the world!

Jeannie Reid


Dear Donor

Two years ago, Antonio's kindergarten teacher told us something was not quite right with our little boy. He was not socializing, he somersaulted all the time and hardly spoke at all. At the time I was working for a municipality close to Florence, Italy and basically I had nothing left after seeing to basic necessities.

In the meantime, I looked up Autism with Google and as I was also looking for happiness and personal growth, I was guided to The Option Institute, thence the Autism Treatment Center of America. I read up as much as I could and started trying to apply the “Happiness is a Choice” suggestions. I'm not quite good at it but it has helped me with attitude, and everything else that seemed trying is really different after all this.

When I decided to come for The Son-Rise Program Start-Up, I really had little or no money to pay for it. I spoke to my friends, old and new. My mother helped me, friends I thought couldn't [help] tried their very best and the scholarship did the rest.

What the scholarship did was give a HUGE boost to my fundraising. About six friends contributed the rest, at the travel agency a very kind lady who I may now call a friend helped me some more. I am overwhelmed with gratefulness. Here I am, happy to have attended the Start-Up program and looking forward to learning more and praying to God for guidance.

So the gist of the matter is, I am a happy mum who hopes to implement a wonderful relationship with her child and is riding a not so easy moment with lots of hope in her heart and THANK YOU is not enough for what I feel. I still remember William's words, “If you do what you've always done, you will get what you've always got.” Now I'm trying to do different, bit by bit, day by day. I feel the difference already.

About Antonio ... we are going on with the Italian program and I play with Antonio after school in a quiet room in the house. Knowing what the little guy is exposed to (he's always putting his fingers in his ears and he seems to have problems with too much light in his eyes), I find him very brave as he bears it tolerably. Drums a lot to digest it all.

When we went to the doctor, just weeks after starting the program at home, she told me that she found him more attentive. His attention span has increased. He is also tagging or pulling at one's arm when looking for attention. The child psychologist last Saturday reported the same thing and what's more, my son has always required that I enter the room, hence assisting in every session. Well, this time he went in along with the doctor and told me, “See you later.”

At school, his teacher who speaks English as well, read up and watched my DVD (Kyle’s Journey, Jade and “I want my little boy back”). Now she's changing, bit by bit and I do appreciate that very much. He seems to be OK with her and actually sent me away from class this morning, again telling me, “See you later.”

He is now ONE HUGE GREENLIGHT and I'm hoping to be able to really have volunteers (still looking), raise funds and settle down to business.

God bless,



Dear Donor,

I am the mother of three children, all on the Autism Spectrum. Before I heard of the Son-Rise Program and the Option Institute, I was a desperate, angry and depressed person…. I was on Anti-depressants, sleeping multiple hours of the day, and for a period of time, using alcohol to run away from my pain.

Then I heard of the Son-Rise Program. I called to find out more about it and thought “this if for me!” But I could not afford it. You see raising one child with Autism is very expensive but raising three is just outrageously expensive with all the therapies and dietary interventions that we were doing.

But I was offered a full scholarship to the SRSU program. I have since attended all of the Son-Rise Programs and many of the Personal Growth programs offered by the Option Institute.  Each time I have been given a scholarship and each time I go I learn more about who I am and I change for the better each and every time.  Because of your most generous support, my children are recovering from Autism, I have found happiness in my life!  I am no longer on anti-depressants and I have so much more energy.

YOU are the reason that my family is in recovery. It is because of YOU that my oldest son now is enjoying school.  YOU are the reason my second son is speaking. YOU are the reason my daughter is no longer as rigid and controlling as she once was.  Thank you does not even begin to cover how much gratitude I have for you.  I thank God every day for you and I do not even know you.

Please know that you are changing lives with your donation to ATCA and the OI.  It is because of you that every day people are getting the help that they need. Thank you, thank you and thank you!

With so much love,

Kerry Rihtar


Our Commitment to Privacy

The Autism Treatment Center of America® (a division of The Option Institute & Fellowship®) are committed to your privacy. This notice serves to help you better understand what information we collect, how we use that information, and with whom we may share a limited portion of that information. If you have questions or concerns regarding this policy, you should contact Customer Support by email

We know that you value your personal information, and we strive to protect your privacy as if it were our own. The Autism Treatment Center of America (a division of The Option Institute & Fellowship) uses of your information is limited to the ways outlined in this notice, except as required by law and/or to comply with a judicial proceeding, court order, or legal process served on us.

Information We Collect From You

  1. Online Contact and Info Requests: If you submit an online request for Option Institute products such as free brochures, or submit a question through a “Contact Us” or “Call-Me” form, we may have to gather additional information from you to respond to your request. Such information will include name, shipping address, telephone number, and email address.
  2. Non-Personal Information We Receive Automatically: Like most websites, we utilize cookies. Cookies are a mechanism to remember information about you when you navigate from one web page to another. Our website uses cookies to hold a user’s unique session identifiers, allowing us to serve correct information back to the user. Such information may include your language and currency. Our website cookies do not hold any personally identifiable information. We may use other similar technologies that allow us to collect non-personally identifiable information about your visit to help us better your experience.

Lawful Basis For Processing Your Data

  1. Consent: We will not process any personal information unless you agree to our Privacy policy and freely give consent to process your information for the purpose of your request.
  2. Fulfillment of Requests: We only store and process your information for the purpose of your request. Your information is removed and no longer processed after the request has been fulfilled. If you have also freely consented to receive marketing or promotional communications via a request form or registration form, we will retain your information until you revoke your consent or unsubscribe from receiving those communications via the instructions located at the bottom of all our emails.

Sharing of Your Data

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  2. We will only share your data with third party service providers such as email services to facilitate fulfilment of your information or contact request. None of your information will be processed or stored by any third party if you choose to revoke your consent or submit a request to be forgotten.
  3. We do not share or distribute your information with any other third parties for any purposes other than the purposes you freely consent to.

Use Of Information Collected From You

  1. Information Requests and Customer Service: After submitting information to us via our online forms, your contact information including your email address will be used to respond to that request. After you submit online information requests to us, you may, from time to time, receive email or other communications from us or our service providers with information including information about our upcoming programs or products if you choose to agree to receive those communications. If you do not wish to receive these communications, you are able to opt out of at any time by following the unsubscribe link found in the email.
  2. Third-Party Service Providers: We work closely with other companies and individuals to facilitate transactions and better your experience. Examples of third-party service provider services include shipping orders, analyzing data, providing accurate search results and links, affiliate marketing, and newsletters. Any information that we share with a third-party service provider is done so safely, securely, and under a contractual relationship with that provider to protect your data.
  3. Promotional events: From time to time, we or a service provider acting on our behalf may use your name, email address, telephone number and/or mailing address to send you information or offers for a program, product or other service we believe to be of interest to you. If you do not wish to receive these communications, you are able to opt out of at any time by following the unsubscribe link found in the email.

Data Retention Policy

We maintain a data retention policy to protect your data. Information collected on our website will be retained for as long as necessary to fulfill the purpose for which it was collected.

How We Secure Your Information

We are committed to protecting the security of your personal information and to honoring your choices for its intended use. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we strive to maintain physical, electronic, and administrative safeguards. We use industry standard security protocol such as encryption and https security protocol to protect your information.
Any time we share your information with a third party consistent with this Privacy Policy, we utilize technological or contractual safeguards in an effort to keep your information safe.
While we are confident ordering online is safe and secure, if for any reason you cannot access the secure server or feel uncomfortable ordering online, please feel free to place your order with us by phone at 877-766-7473 or +001-413-229-2100.
At any time you wish to opt out of receiving promotional mailings, you may call or email Customer Service (

Your Rights

At any time, you can use the following request form to request any of the following:

  1. Confirm whether or not personal data about you is being processed.
  2. Provide you with further details about how we process your personal data.
  3. Provide you with a copy of any data which we hold about you.
  4. Withdraw your consent to using your personal information, where we rely on your consent as a legal basis to justify using your personal data.
  5. Consider any valid objection to the processing of your personal information (including the right to object to processing on grounds related to your particular situation where we are relying on our legitimate interests as a legal basis for processing).
  6. Request to update or delete personal data which we hold about you.
  7. Restrict the way that we process your personal data.
  8. Consider any valid request to transfer your personal data to a third party provider of services (data portability).

We will consider all requests. However, certain personal information may be exempt from those requests in certain circumstances, which include a need to keep processing information for our legitimate interests or to comply with a legal obligation. If such an exception applies, we will notify you when responding to your request. Please note that we may ask you to provide us with information necessary to confirm your identity before responding.

Policy Updates

We reserve the right to update the above policy at any time. If we decide to change our Privacy Policy, we will post the updates to this Privacy Policy here and on any other place we deem appropriate, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.