Building a Bridge – Breakthrough Strategies for Reaching our Children

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Building a Bridge – Breakthrough Strategies for Reaching our Children

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By Raun K. Kaufman
Printed as a special supplement for Good Autism Practice Journal October 2002


Autism. Pervasive Developmental Disorder (PDD). As the prevalence of these disorders continues to rise, our questions become ever more urgent. What causes autism, and what can we do to help our children who are already diagnosed? As we look with increasing determination for the answer to the first question, we never forget the importance of the second question. We want so much to help our children, and yet it is easy to feel a bit lost as to how best to accomplish this. How do we help children who often don’t appear to want the help we offer? (See What is Autism?) I would like to discuss here an interlocking network of specific strategies and techniques which addresses exactly this issue. These strategies, when utilized properly, can have a profound impact on the development, communication, and skill acquisition of children diagnosed with autism or PDD. They are, in fact, the principles of The Son-Rise Program®, the autism treatment modality taught at the Autism Treatment Center of America®. To understand the context of these principles, though, one must first have an awareness of the history of The Son-Rise Program – a history, incidentally, that is also my own.

“In My Own World”

samahria and raunAt 18 months, I was diagnosed with severe autism, along with a tested I.Q. of less than 30. Completely mute and withdrawn from human contact, I would spend my days endlessly engaged in repetitive behaviors (often termed “stimming”) such as spinning plates, rocking back and forth, and flapping my hands in front of my face. I didn’t want to be touched, I never looked at other people, and I did not give the slightest response to the calls and requests of the people around me. I was, in every way, “in my own world.” My parents were told to expect no change in my development (or non-development, as the case was). It was explained that I would never speak, never have friends, never go to school, never learn to communicate with others in any meaningful way. My condition, it was said, was incurable, unchangeable, and “hopeless.” The prognosis was stark: I would have autism for the rest of my life. The professionals recommended eventual institutionalization.

Creating The Son-Rise Program

After being confronted with this prognosis, my parents designed and implemented a home-based, child-centered program in an attempt to reach me and facilitate my development. They worked with me for over three years, using the method they developed, now called The Son-Rise Program. Their Son-Rise Program enabled me to recover completely from my autism without any trace whatsoever of my former condition. I graduated with honors from high school, went on to earn a degree in Biomedical Ethics from an Ivy League university (Brown University), and then directed an educational center for school-aged children. I now lecture internationally at conferences, symposia, and universities, as well as being an author, teacher, and the Director of Global Education for The Son-Rise Program at the Autism Treatment Center of America. After my recovery, my father, Barry Neil Kaufman, wrote a book relating our story in detail. The book, entitled Son-Rise: The Miracle Continues, was later recounted in an NBC television movie. In the avalanche of press and attention that followed the publication of the book and subsequent airing of the television movie, my parents were flooded with requests for help.

Autism Treatment Center of America

Autism Treatment Center of AmericaTherefore, in 1983, they founded what is now known as the Autism Treatment Center of America (a division of The Option Institute, a non-profit, charitable organization), which is dedicated to helping parents and professionals caring for children with autism, autism spectrum disorders, PDD, and other related developmental challenges. At our center, located in Sheffield, Massachusetts, USA, we run a series of week long training courses. In these programs, we teach a system of treatment and education designed to help families and caregivers enable their children to dramatically improve in all areas of learning, development, communication, and skill acquisition. In our work with thousands of people from across the globe, we have consistently seen results far outstrip prognoses.

Reaching Your Child By Building a Bridge: Joining

The foundation of the program rests upon this idea: the children show us the way in, and then we show them the way out. This means that, rather than forcing children to conform to a world that they don’t understand, we begin by joining them in their own world first – before asking them to join us in our world. In this way, we establish a mutual connection and relationship – a critical prerequisite to productively teaching our children. Keep in mind that interaction is the #1 challenge for this group of children as well as the deficit most often cited by parents as to where they would like to see their child progress. Our primary focus, therefore, centers around helping these children to interact with, connect with, and form relationships with others. Furthermore, we want these children to want interaction, as well as to act spontaneously rather than by rote training. The key is to have our children “on our side” and interested in what we are trying to convey to them. Then, we can teach our children everything we want them to learn with exponentially greater success, speed, and ease. Building a BridgeSo, where do we start? We know that we want to meet our children in their own world, and we know that we want to do this in a way that is tangible and visible to our children. Certainly, one of the major aspects of the world of so many of these special children is self-stimulating, repetitious behaviors, such as spinning objects, lining up blocks, rocking back and forth, watching the same short segment of a video over and over again, etc. This is where The Son-Rise Program® begins. Instead of stopping a child’s repetitive behaviors, we join in with these behaviors. These children are performing their behaviors for reasons that are important to them (and, as research is beginning to show, these behaviors often serve a physiological purpose, as well). We show our acceptance of – and even interest in – what they are doing, establishing a critical bond around this common interest. This is so important, because we find repeatedly that children begin to display an interest in us when we have an abiding interest in them. What’s more, this interest is spontaneous, not forced. These children interact because they want to. Some who are unfamiliar with this joining technique have raised concerns that joining children in their repetitive, exclusive behaviors will only reinforce these behaviors. However, in practice, the exact opposite is true. Joining establishes, often for the very first time, a real connection between a child and his or her parent or facilitator. We see time and time again with the thousands of families with whom we work that when children with autism or PDD are joined, they begin to look at us more, pay more attention to us, and even initiate interaction with us. And as these children move toward deeper and deeper engagement, they perform their repetitive behaviors less.

Understanding Behaviors & Connection

The reasons for this are by no means mysterious. Typically, children with autism and PDD are continually asked to stop doing what they want (their repetitive or unusual behaviors) and start doing what someone else wants (sit down at a table, play a specific game, use the toilet, write their name, etc.). We are then baffled when it appears to be such a struggle to engage these children. But really, are we any different? The key to real, genuine social interaction is a back and forth between people – a mutual interest in one another’s wants and motivations. We do not befriend those who only focus on their own wants and display no interests in ours. We form relationships with those people who both expose us to their interests and focus on our interests. And, yet, when teaching children with autism and PDD, the very children who have a challenge with social interaction, we may find ourselves employing tactics that are diametrically opposed to the most basic principles of human interaction and connection. When deciding to join, we look for behaviors that are both repetitive (occurring over and over again or with sameness) and exclusive (non-interactive, being performed as a way to tune others out). Then we simply engage in this behavior with our child, displaying a genuine interest but not trying to change the behavior. At this point, we wait for the child to initiate connection by looking at us, stopping their activity, speaking to us, taking our hand, etc. The bottom line is, if we want to build a rapport and connection – the platform for all education and growth – with our children, then we must begin by entering their world, following their interests, connecting on their terms. Only then does ongoing teaching and social interaction become possible.

Some benefits of joining are as follows:

  • Our children will look at us more.
  • Our children pay more attention to us (which makes learning possible).
  • Aggressive and self-destructive behaviors may decrease.
  • Also, joining delivers the key to unlocking the mystery of these behaviors as well as facilitating eye contact, social development, and inclusion of others in play.

Using Your Child’s Natural Motivations

The next key principle is facilitating skill acquisition by capitalizing on your child’s own motivation. Rather than pushing one particular mode of learning on every child, we use each child’s own motivation as a conduit to help that child learn and interact. Traditionally, we might look at what we want our children to learn first. Then we might think about how to teach them. In The Son-Rise Program®, we reverse this process. We focus on locating children’s primary areas of interests before deciding what and how to teach them. This way, we use the learning skills and interests our child already has instead of trying to teach “against the grain” by using a medium that doesn’t work for our child. Critical to the effective utilization of this principle is the recognition that learning is the single largest factor for growth. This concept is well understood, seen throughout every area of learning, and is not disputed. We know that children and adults, regardless of ability level, learn more and learn it faster when they are motivated by and interested in what they are learning. Yet, we seldom see this principle utilized – especially when it comes to children with special needs. Often, the mode of learning and the children’s interests are not matched. For example, let’s take a child counting oranges on a piece of paper. Maybe this child is more interested in cars or dinosaurs. The question is: would this child learn faster if he/she were asked to count dinosaurs? In the case of children with autism and PDD, traditional learning modalities will rarely be motivating. Therefore, we must customize the presentation of curriculum to match the child’s highest areas of motivation. READ MORE

Skills & Goals

If we match our goals to each child’s area of motivation, the result is a highly effective symbiotic marriage between skill acquisition (social interaction, toilet-training, language development, etc.) and a particular child’s natural areas of interest. Thus, learning is exponentially increased – with a unique and startling benefit: we have the child’s willing cooperation. So many parents tell us that their child, after being repeatedly taught a particular skill, may perform some rudimentary skill-based behaviors. However, they also explain that, when they do perform the behavior, their child appears “robotic,” exhibiting a “programmed response.” They frequently report that their child doesn’t spontaneously (let alone joyously) respond in new ways without a prompt or reward. In our approach, we are interested in helping children to actually learn what they’re missing. When a child has learned something – not memorized it, but learned it – it becomes a generalized skill they can use spontaneously. Again, let’s look at some benefits of this approach: our children’s rate of learning can increase exponentially – with their willing cooperation. Our children are enabled to acquire critical skills (social interaction, toilet-training, language development) with ease instead of strain. Moreover, our children can build the studentship necessary to be successful in traditional learning environments, such as school and social situations. Also, this approach enables our children to respond spontaneously, without requiring prompt or reward, and without seeming “robotic” or exhibiting a “programmed response.”

Teaching Socialization Through Play

The next principle to discuss is teaching socialization through interactive play. There are two prerequisites for implementing this principle effectively: specific skills or concepts that we want our children to learn (toilet-training, dressing oneself, reading, having a conversation, etc.) and the belief that our children are capable of learning them. Without this belief, the effectiveness of any teaching efforts is severely compromised. There are a number of specifics to this principle, some of which we will briefly touch upon here. The first is something we call the three E’s: energy, excitement, and enthusiasm. Getting sincerely excited about any activity we are doing with our children maximizes their engagement. A corollary of this is celebration. Celebrating children with animation whenever they accomplish something (no matter how seemingly small) is the key to getting children to “come back for more.” We also want to encourage children – especially our children – to be “good tryers.” This means not only celebrating our children when they successfully complete a task or say a word, but also celebrating their attempts – “That was so close! Nice try! Let’s try again.” Finally, we want to prioritize the interaction over the goal. No matter how important we think a particular goal is, interaction and connection will always get us and our children further in the long run. For a given child to accomplish a particular goal on a Thursday instead of Friday is much less significant than for that child to continue to build a bridge of interaction between his/her world and ours. Therefore, we vigorously pursue specific goals, but never at the expense of overall interaction and rapport. Benefits of this principle include: we are focusing learning on the area where our children need the most help, we stimulate in our children a self-perpetuating desire to learn, we promote increases in our children’s attention span, and we expand our children’s learning capabilities and at the same time enable our children to retain what they’ve learned. What’s more, we take the pressure and stress out of teaching.

Changing Behaviors

Another principle – often very much appreciated by many who come to the Autism Treatment Center of America – is to help children “unlearn” their challenging behaviors. Many parents and professionals tell us about having serious difficulties with their children’s tantrums and other challenging behaviors. Ironically, they often unwittingly react to these behaviors in ways that reinforce them. Think about what we normally do when our children do something we don’t want them to do: “Oh my gosh! Look what happened! Sally, no! I told you not to touch that! It’s very dangerous! Honey, look what Sally did!” We run around frantically, making a big Hollywood production out of whatever just happened. Of course, we’re doing our best to take care of the situation, but is this really getting us what we want? More importantly, are we teaching our children to behave and communicate effectively? This is a question worth asking, because it lies at the heart of our children’s progress (and, at times, our own well-being). And what happens when our children are playing sweetly and quietly (maybe even with their siblings)? Well, then we are very careful. Especially if such behavior is rare, we think my child (or children) is actually playing quietly – the last thing on earth I want to do is rock the boat. So we tiptoe around and stay out of the way, hoping the moment will last. And, again, we unwittingly teach the opposite of what we really want. It is important to understand that our children do not necessarily know how to communicate the way we do. They do the best they can to communicate what they want, and they use our reactions as gauges to see whether their communication is effective. Thus, our reactions become, in and of themselves, a form of communication. Whatever we give big reactions to (whether the reactions are of a happy or unhappy nature), we promote. When we yell and scream, we promote what we’re screaming about. When we clap and cheer, we also promote what we’re cheering about. On the other side, the less we react to something, the less we promote it. We would do well to always ask ourselves: what am I teaching or promoting with my reaction, and what is the best way for me to react, given what I want to teach my child?

Effective Communication

We can, if we choose, use our everyday reactions to teach our children sweet, easy ways to communicate – rather than the more aggressive or tantrum-oriented behaviors they may be using now. In fact, The Son-Rise Program is the fastest tantrum reduction and elimination program we’ve ever seen. The crucial beginning point for this is to remain calm and relaxed when our children do things that we don’t want. We might read the previous sentence and think: easier said than done. However, that is only because we have been taught to believe that the way our children behave is a comment on us as parents or teachers (remember when autism was thought to be caused by cold “refrigerator mothers”?). And yet, this is simply not true. Our children are just trying to communicate (or trying not to, as the case may be). What they do means nothing – absolutely nothing – about us. It just means they are trying to take care of themselves the best way they know how (just like we are). When we really believe this, then there is nothing to get worked up about, even when our children behave in a challenging manner. Again, we can always come back to our question: what is the best way for me to react, given what I want to teach my child? Simply by slowing down and toning down our reactions to challenging behaviors and stepping up our reaction to the behaviors we want (the opposite of how we often react in day-to-day situations), we enable swift, dramatic change. By then clearly showing our children, in a caring, supportive manner, which forms of communication (i.e. pointing or speaking rather than yelling or throwing things) we understand (and then really celebrating them when they communicate with us in this manner), we can help our children to communicate effectively without using challenging behaviors.

Utilize Your Child’s Intelligence

The beauty of this approach is that it plays to our children’s intelligence. What we have seen to be true is that when a mode of communication (a tantrum, for example) ceases to be effective both at getting a child what he/she wants and at generating a flamboyant reaction, that child will stop using that mode of communication. By the same token, when a child notices that he/she is getting what he/she wants more quickly and is getting big, fun reactions through the use of a particular mode of communication or behavior (attempting words, pointing, or even playing sweetly, for instance), that child becomes increasingly motivated to continue utilizing that form of communication or to repeat that particular behavior. The benefits of utilizing this principle are many. We quickly reduce or eliminate tantrums while at the same time helping our children to communicate more effectively. We maximize the types of behaviors we want and minimize those we don’t. Furthermore, we remove adversarial interactions. Another huge benefit to this approach is that is has a ripple effect: it teaches and promotes sweet, easy communication with any typical children we may have, as well.

Creating The Optimal Environment For Your Child

Also of critical importance is our child’s work/play environment. By creating an environment free from distractions and control battles, we can optimize learning and interaction. We construct a one-to-one work/playroom where the focus in upon interaction above all else. By removing TVs and electronic toys, colorful wallpaper, loud noises, etc., we clear away many of the obstacles that specifically hinder the learning and attention of children with autism and PDD, who are often highly overstimulated by their environment. In this special playroom, we give the child a great deal of control. It is precisely this control which enables our children to begin to feel free to step beyond the boundaries of their world. This experience of control of their environment goes a long way toward building trust and interaction. The more control these children experience, the more they will feel comfortable reaching out and connecting with others. The benefits here are, in brief: we stop the cycle of over-stimulation, increase our children’s focus and attention span, make person-to-person interaction central to the teaching process, and we drastically reduce control battles which hinder growth and interaction. All of this occurs in an environment in which we can feel comfortable in the assurance that our children are safe and secure. It is also very important that we discuss the two overarching principles which form the foundation of the first five described above. The first is that the parent is the child’s best resource. Having worked with parents and professionals from all corners of the globe, we’ve had the opportunity to speak with so many people who deeply love and care about their children. We have met professionals whose caring and dedication far outstripped the confines of their job, who’ve made their career their calling. However, we have seen nothing thus far to match the motivation, love, dedication, and lifelong commitment possessed by parents for their special children. Furthermore, no one has the kind of long-term, day-to-day experience with their own particular child that parents possess. Without question, professionals and other family members can be critically important. At the same time, because of their unique position in their child’s world, parents can positively affect their child’s life in a way no one else can. Therefore, not only do we acknowledge parents as the child’s most important resource, but we seek to empower them to the child’s advantage. This is why we teach them how to design, implement, and take a central role in their children’s programs.

The Importance of Attitude

The last principle to discuss focuses on an area often overlooked when it comes to the treatment of children with autism (or any other special needs, for that matter): attitude. A non-judgmental and optimistic attitude is crucial to effective implementation of any of the previous principles. What does this mean? First, it means that we don’t label our children’s repetitive and ritualistic behaviors as inappropriate, wrong, or bad. Like the idea of remaining calm in the face of an aggressive, challenging behavior, we may at first be tempted to see this attitudinal shift as difficult, if not impossible. And, again, it comes back to the issue of what we believe will ultimately be the most helpful for us and for our children. For this principle is every bit as practical and pragmatic as it is idealistic. We see time and again that children with autism tend to move away from people they perceive as uncomfortable or judging and toward people they see as comfortable, easy, fun, safe, and non-judgmental. Thus, we can use our attitude to become an interaction magnet. We can, indeed, go farther than that. By combining this non-judgmental attitude with an attitude of optimism and hope, we can lift our children to new heights. When I was diagnosed with autism, my parents decided to see possibilities where others saw none, and it was this perspective that enabled my complete recovery. In order to accomplish anything, we must first believe that it can be done. Let us believe in our children. When we don’t put limits on our children’s future, we open the door for limitless growth and progress. Hope is the vital ingredient. Why? Because hope leads to action. Without hope, there is no action. Every practical strategy of The Son-Rise Program® outlined here is based upon action. Every child with autism in the world that is helped by anyone is helped through action. Although we cannot know what any particular child will accomplish, we need not decide in advance what any child will not accomplish. Let’s give our children a chance. If we do only that, we will have given our children the greatest gift we could possibly give them.

NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration



NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration

Pre-Requisites for this course are:

  • Your child is 7 years or older.
  • Your child uses sentences, asks and answers questions and might even be able to have back and forth conversations with other people.
  • You have completed one of the following: The Son-Rise Program Start-Up, The Son-Rise Program Online Course, or you have done Son-Rise Program Consultations.


NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration



NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


NOTE: Attendance of live sessions via Zoom are required to complete this course. Please note, this is a per-person registration

Please make sure you understand the following pre-requisites for this course before registering.

Pre-requisites for this course are:

  • Your child is currently using babbling sounds or unclear words, or
  • Your child has a vocabulary of less than 20 words and is not yet speaking in phrases.


NOTE: Attendance of live sessions via Zoom are required to complete this course.
Please note, this is a per-person registration

Please make sure you understand the following pre-requisites for this course before registering.

Pre-requisites for this course are:

  • For parents or care-givers who have attended The Start-Up course or who have done The Son-Rise Program Online course.
  • For families who have already started running a Son-Rise Program for their children.


Amanda Louison

  • Director of Operations
  • Deputy CEO
  • Senior Son-Rise Program Advisor
  • Former Son-Rise Program Child Facilitator

Personal Statement

"I came to the Autism Treatment Center of America in October of 2008 where I took the position as the Intensive Coordinator. Before coming to the Autism Treatment Center of America, I worked with special children for 13 years, and upon my arrival fell in-love with the Son-Rise Program®. The modality of “Bonding through acceptance” opened my eyes to a world of love and acceptance for my own son, who has ADHD, and inspired me to want to live a happier, more loving life. I soon set the intention of doing the Son-Rise Program® Child Facilitator Training so I could share my love with children on a much deeper level. I spent six months observing and learning the Son-Rise Program, and in April of 2009 was accepted into the Son-Rise Program® Child Facilitator Training Program and in July of 2010, I became a Son-Rise Program® Child Facilitator staff member and cherished my time in the playroom as a facilitator.

I continued my training at The Autism Treatment Center of America to become a Senior Son-Rise Program® Advisor. My love of Son-Rise Program® inspired me to talk with parents who are just beginning their journey and who are continuing journey with their children using the Son-Rise Program® principals and techniques.

Through the years, I found myself wanting to help our staff grow and the organization flourish, so I have now moved into a managerial role while still working as a Senior Program Advisor. I am currently the Director of Operations and Deputy CEO of the Autism Treatment Center of America and the Option Institute and look forward to working with our staff and with parents of children on the Autism Spectrum for many years to come."

Fun Facts:

Amanda has been married for 24 years and has two amazing children, a son age 22 and daughter who is 18. Some of her favorite hobbies are hiking, reading, finding tag sales, traveling and spending time with her family.

Dear Donor,

Jeannie Reid was searching for answers to the challenges she and her family were facing. Jeannie and her husband Stuart’s son, Carson, had been diagnosed with Pervasive Developmental Disorder, a condition on the Autism spectrum. For Carson that meant being completely involved in obsessive behaviors and only using minimal words to identify objects, as well as frequently and completely melting down.

Soon after, Jeannie found the book, “Son-Rise: The Miracle Continues” and when she read it, she KNEW she had found what she was looking for. She began using some of the Son-Rise techniques described in the book on her own until she was able to come to The Autism Treatment Center of America for the Son-Rise Program Start-Up. As she put into practice what she learned there, Carson’s world was opening up. Today Carson is attending a Montessori school as a 'typical' student and functioning at or above typical grade level, being fully verbal and conversational, and very interested in learning about the world and interacting as much as possible with other people. He is even taking swim lessons at the local YMCA and doing great!

“It has been wonderful to get, and stay connected with other people and Son-Rise parents from all over the world. My son’s progress had already come very far, but now I truly believe we can go all the way!”

Jeannie wrote.

Stuart Reid then attended the Empower Yourself course and brought home a new sense of clarity, balance and personal power. He shared his new empowerment with Jeannie and she in turn gained in confidence, strength and enthusiasm. Their own relationship began to flourish anew, as well. Life-altering changes were happening for Jeannie and her family.

Jeannie journeyed again to Sheffield, this time for the Fearless course at The Option Institute to help her recognize and overcome her personal obstacles. Jeannie wanted to continue her amazing journey as she had found using the techniques she learned in The Son-Rise Program and in Fearless had absolutely changed the lives of everyone in her family.

But, because the Reids’ finances had been seriously stretched by then, their next steps were put on hold. Then an amazing event changed everything. Jeannie’s college roommate and lifelong friend decided to start a Son-Rise Program scholarship fund for people from the Cleveland area. Since then Jeannie has been able to move ahead with her courses, taking Radical Authenticity, Son-Rise Maximum Impact and Son-Rise Wide Awake ... and eventually she became a Certified Group Facilitator.

Jeannie Reid’s story is about wanting BIG and making it happen. She is about to embark on her renewed private practice as an art therapist, and plans to be a super advocate for The Son-Rise Program in her area. Her wonderful new life is a product of her persistence and belief, and of the wheels she helped set in motion for others when her friends learned of how she and her family had been impacted by The Son-Rise Program.

“I know I will be able to give back by helping others, and that will be the top of my personal mountain! Thank you to everyone who donates! You are making a big difference in the world!

Jeannie Reid


Dear Donor

Two years ago, Antonio's kindergarten teacher told us something was not quite right with our little boy. He was not socializing, he somersaulted all the time and hardly spoke at all. At the time I was working for a municipality close to Florence, Italy and basically I had nothing left after seeing to basic necessities.

In the meantime, I looked up Autism with Google and as I was also looking for happiness and personal growth, I was guided to The Option Institute, thence the Autism Treatment Center of America. I read up as much as I could and started trying to apply the “Happiness is a Choice” suggestions. I'm not quite good at it but it has helped me with attitude, and everything else that seemed trying is really different after all this.

When I decided to come for The Son-Rise Program Start-Up, I really had little or no money to pay for it. I spoke to my friends, old and new. My mother helped me, friends I thought couldn't [help] tried their very best and the scholarship did the rest.

What the scholarship did was give a HUGE boost to my fundraising. About six friends contributed the rest, at the travel agency a very kind lady who I may now call a friend helped me some more. I am overwhelmed with gratefulness. Here I am, happy to have attended the Start-Up program and looking forward to learning more and praying to God for guidance.

So the gist of the matter is, I am a happy mum who hopes to implement a wonderful relationship with her child and is riding a not so easy moment with lots of hope in her heart and THANK YOU is not enough for what I feel. I still remember William's words, “If you do what you've always done, you will get what you've always got.” Now I'm trying to do different, bit by bit, day by day. I feel the difference already.

About Antonio ... we are going on with the Italian program and I play with Antonio after school in a quiet room in the house. Knowing what the little guy is exposed to (he's always putting his fingers in his ears and he seems to have problems with too much light in his eyes), I find him very brave as he bears it tolerably. Drums a lot to digest it all.

When we went to the doctor, just weeks after starting the program at home, she told me that she found him more attentive. His attention span has increased. He is also tagging or pulling at one's arm when looking for attention. The child psychologist last Saturday reported the same thing and what's more, my son has always required that I enter the room, hence assisting in every session. Well, this time he went in along with the doctor and told me, “See you later.”

At school, his teacher who speaks English as well, read up and watched my DVD (Kyle’s Journey, Jade and “I want my little boy back”). Now she's changing, bit by bit and I do appreciate that very much. He seems to be OK with her and actually sent me away from class this morning, again telling me, “See you later.”

He is now ONE HUGE GREENLIGHT and I'm hoping to be able to really have volunteers (still looking), raise funds and settle down to business.

God bless,



Dear Donor,

I am the mother of three children, all on the Autism Spectrum. Before I heard of the Son-Rise Program and the Option Institute, I was a desperate, angry and depressed person…. I was on Anti-depressants, sleeping multiple hours of the day, and for a period of time, using alcohol to run away from my pain.

Then I heard of the Son-Rise Program. I called to find out more about it and thought “this if for me!” But I could not afford it. You see raising one child with Autism is very expensive but raising three is just outrageously expensive with all the therapies and dietary interventions that we were doing.

But I was offered a full scholarship to the SRSU program. I have since attended all of the Son-Rise Programs and many of the Personal Growth programs offered by the Option Institute.  Each time I have been given a scholarship and each time I go I learn more about who I am and I change for the better each and every time.  Because of your most generous support, my children are recovering from Autism, I have found happiness in my life!  I am no longer on anti-depressants and I have so much more energy.

YOU are the reason that my family is in recovery. It is because of YOU that my oldest son now is enjoying school.  YOU are the reason my second son is speaking. YOU are the reason my daughter is no longer as rigid and controlling as she once was.  Thank you does not even begin to cover how much gratitude I have for you.  I thank God every day for you and I do not even know you.

Please know that you are changing lives with your donation to ATCA and the OI.  It is because of you that every day people are getting the help that they need. Thank you, thank you and thank you!

With so much love,

Kerry Rihtar


Our Commitment to Privacy

The Autism Treatment Center of America® (a division of The Option Institute & Fellowship®) are committed to your privacy. This notice serves to help you better understand what information we collect, how we use that information, and with whom we may share a limited portion of that information. If you have questions or concerns regarding this policy, you should contact Customer Support by email

We know that you value your personal information, and we strive to protect your privacy as if it were our own. The Autism Treatment Center of America (a division of The Option Institute & Fellowship) uses of your information is limited to the ways outlined in this notice, except as required by law and/or to comply with a judicial proceeding, court order, or legal process served on us.

Information We Collect From You

  1. Online Contact and Info Requests: If you submit an online request for Option Institute products such as free brochures, or submit a question through a “Contact Us” or “Call-Me” form, we may have to gather additional information from you to respond to your request. Such information will include name, shipping address, telephone number, and email address.
  2. Non-Personal Information We Receive Automatically: Like most websites, we utilize cookies. Cookies are a mechanism to remember information about you when you navigate from one web page to another. Our website uses cookies to hold a user’s unique session identifiers, allowing us to serve correct information back to the user. Such information may include your language and currency. Our website cookies do not hold any personally identifiable information. We may use other similar technologies that allow us to collect non-personally identifiable information about your visit to help us better your experience.

Lawful Basis For Processing Your Data

  1. Consent: We will not process any personal information unless you agree to our Privacy policy and freely give consent to process your information for the purpose of your request.
  2. Fulfillment of Requests: We only store and process your information for the purpose of your request. Your information is removed and no longer processed after the request has been fulfilled. If you have also freely consented to receive marketing or promotional communications via a request form or registration form, we will retain your information until you revoke your consent or unsubscribe from receiving those communications via the instructions located at the bottom of all our emails.

Sharing of Your Data

  1. If we are required by law: we will disclose information about you in response to a subpoena, court order, or other legitimate governmental request.
  2. We will only share your data with third party service providers such as email services to facilitate fulfilment of your information or contact request. None of your information will be processed or stored by any third party if you choose to revoke your consent or submit a request to be forgotten.
  3. We do not share or distribute your information with any other third parties for any purposes other than the purposes you freely consent to.

Use Of Information Collected From You

  1. Information Requests and Customer Service: After submitting information to us via our online forms, your contact information including your email address will be used to respond to that request. After you submit online information requests to us, you may, from time to time, receive email or other communications from us or our service providers with information including information about our upcoming programs or products if you choose to agree to receive those communications. If you do not wish to receive these communications, you are able to opt out of at any time by following the unsubscribe link found in the email.
  2. Third-Party Service Providers: We work closely with other companies and individuals to facilitate transactions and better your experience. Examples of third-party service provider services include shipping orders, analyzing data, providing accurate search results and links, affiliate marketing, and newsletters. Any information that we share with a third-party service provider is done so safely, securely, and under a contractual relationship with that provider to protect your data.
  3. Promotional events: From time to time, we or a service provider acting on our behalf may use your name, email address, telephone number and/or mailing address to send you information or offers for a program, product or other service we believe to be of interest to you. If you do not wish to receive these communications, you are able to opt out of at any time by following the unsubscribe link found in the email.

Data Retention Policy

We maintain a data retention policy to protect your data. Information collected on our website will be retained for as long as necessary to fulfill the purpose for which it was collected.

How We Secure Your Information

We are committed to protecting the security of your personal information and to honoring your choices for its intended use. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we strive to maintain physical, electronic, and administrative safeguards. We use industry standard security protocol such as encryption and https security protocol to protect your information.
Any time we share your information with a third party consistent with this Privacy Policy, we utilize technological or contractual safeguards in an effort to keep your information safe.
While we are confident ordering online is safe and secure, if for any reason you cannot access the secure server or feel uncomfortable ordering online, please feel free to place your order with us by phone at 877-766-7473 or +001-413-229-2100.
At any time you wish to opt out of receiving promotional mailings, you may call or email Customer Service (

Your Rights

At any time, you can use the following request form to request any of the following:

  1. Confirm whether or not personal data about you is being processed.
  2. Provide you with further details about how we process your personal data.
  3. Provide you with a copy of any data which we hold about you.
  4. Withdraw your consent to using your personal information, where we rely on your consent as a legal basis to justify using your personal data.
  5. Consider any valid objection to the processing of your personal information (including the right to object to processing on grounds related to your particular situation where we are relying on our legitimate interests as a legal basis for processing).
  6. Request to update or delete personal data which we hold about you.
  7. Restrict the way that we process your personal data.
  8. Consider any valid request to transfer your personal data to a third party provider of services (data portability).

We will consider all requests. However, certain personal information may be exempt from those requests in certain circumstances, which include a need to keep processing information for our legitimate interests or to comply with a legal obligation. If such an exception applies, we will notify you when responding to your request. Please note that we may ask you to provide us with information necessary to confirm your identity before responding.

Policy Updates

We reserve the right to update the above policy at any time. If we decide to change our Privacy Policy, we will post the updates to this Privacy Policy here and on any other place we deem appropriate, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.