Program Calendar

The Super-Speech Starter
Help Your Child Go From Sounds to Clear Words
November 3rd & 5th | Live Session Times 12pm – 2pm (UTC -5)
Nov 3 – Nov 5 all-day

Two Live Sessions Plus…
Demonstration Videos, Printable resources and after-class activities, throughout the course.

Do you yearn for your child to use meaningful verbal communication? Don’t you wish there was a way to help your child speak, without the push?

If you want to jumpstart your child’s speech development, The Super-Speech Starter  will give you the keys to unlock their speaking potential, no matter their age, diagnosis, or history.

The Autism Treatment Center of America will teach you how to inject fun and joy into learning language for both you and your child. Join us for The Super-Speech Starter, and gain effective tools to inspire your child to speak.
  • Turbo-Charge your child’s speech with an incredibly simple, yet deeply effective system that you will both enjoy using.
  • Discover the secret no-one’s been telling you, (that has been limiting your child from using meaningful verbal communication up until now.)
  • Plug into your child’s motivation and sense of fun, eliminating resistance from your child.
  • Understand why other speech approaches might have stalled, and inspire your child to fall in love with all aspects of verbal communication.
  • Set your child up for Super-Speech Success, by helping them go from sounds to words.

Believe in your child. Believe in yourself. Believe that you can become the inspiration and the teacher that helps your child want to speak as much as you want them to speak.

NOTE: You will also get informational handouts, activities, and demonstration videos in-between classes. Please, you will need to finish your forms before the class.
The Son-Rise Program® New Frontiers
Advanced Training Course
November 16th – 20th | Live Session Times 9am – 3pm (UTC -5)
Nov 16 – Nov 20 all-day
The Son-Rise Program New Frontiers: This advanced program is essential for any parent using the Son-Rise Program with their child. Get the support, guidance and “real life’ tools to make your program soar.

You Will Learn to:

  • Know and see your child’s hidden motivations.
  • Inspire your child to engage more fully in current activities and expand their areas of interest.
  • Incorporate your child’s Social Developmental Goals into all activities.

Program Features:

Inspiration from the source:

Bears and Samahria Kaufman teach throughout this program. They bring their 80+ years of combined experience with families to each and every encounter with our participants. They provide great caring and respect for each parent and child along with strong attitudinal guidance and concrete suggestions.

Attitude Boost:

Reignite (or grow stronger!) your comfort level and sense of optimism about where your child is today and where you want to help them to go.

Ask Your Questions:

Participate in multiple, open-ended Question and Answer periods with our highly experienced teachers – who will address your ‘real life’ questions.

Help Others Help You:

Learn specific tools to help those who engage with your child to implement and use the Son-Rise Program principles and techniques.
Keys to Socialization
for the Highly Verbal Child – It Takes More than Speech to be Social
November 30th, December 2, 4, 7, & 9th | Live Session Times 12pm – 2pm (UTC -5)
Nov 30 – Dec 9 all-day

Five Live Sessions Plus…

Fun after-class activities, ongoing support from your very own “buddy”, printable guides, handouts, and cheat sheets throughout the course.

A total of over 20 hours of training customized for you and your Highly Verbal child.

Do you want to help your highly-verbal child or adult learn more social skills, but you’re not sure where to begin? Or do you long for your child to experience rich, meaningful interactions with other people?

In this Son-Rise Program Game Clinic, we will teach you how to implement specific, fun, social goals that will give your child the keys to successful socialization with other people.

In Keys to Socialization/for the Highly Verbal Child, you will get:

  • Keys to help your child learn social skills such asbeing able to carry on a conversation, showing an interest in another person, looking while listening and while talking, participating in another person’s activity, and calmly and easily handling not getting what they want.
  • Learn how to use your child’s motivations as the engine for all of his/her social growth and learning.
  • Interactive brainstorming sessions on how to create fun games and activities for your highly verbal child or adult.
  • Fun and useful Son-Rise Program techniques that will continue to support you in inspiring your child to become more socially engaged.
  • Question and answer sessions based on your specific situation.
  • Connect with other parents and care-givers of highly-verbal children and adults, just like you.

During this 2 week course, you will participate in 5 live, interactive sessions with our Son-Rise Program teachers, who have collectively worked with over 1500 children and adults on the autism spectrum, and are excited to impart their knowledge and experience with you.
Deactivate Defiance
How to eliminate the most difficult battles with your child
December 16th & 18th | Live Session Times 12pm – 2pm (UTC -5)
Dec 16 – Dec 18 all-day

Two Live Sessions Plus…
Demonstration Videos and Printable resources throughout the course

Does your child……

  • Resist? Rebel? Fight?
  • Have a hard time following directions and rules?
  • Seem to avoid tasks, such as cleaning up, and doing homework?
  • Act in a defiant way?

If you are at a loss as to what to do with your child’s resistance and feel like your attempts to address these kinds of situations frequently perpetuate or escalate “battles” with your child, then this course is perfect for you!

The Autism treatment Center of America® will give you a new way to understand your child, and turn the Resistance into a Bonding Experience between you and your child. Wouldn’t that be a slice of heaven?

What you’ll get from this course…

  • Find out the hidden causes of your child’s resistance.
  • Learn hands-on strategies that will inspire your child to become more open and more responsive to you.
  • Gain specific and concrete tools and techniques to use with your child.
  • Connect with other parents and care-givers who know what you are going through, and want to help their children too. During this course, they will be like friends and cheerleaders for you!
  • Participate in specific activities and gain access to useful worksheets designed to solidify your learnings.

In two live sessions with our skilled teachers, you will learn The Son-Rise Program’s Resistance Remedy tools, enabling you to meaningfully decrease and also potentially eliminate the control battles between you and your child. Imagine learning to deactivate the apparent resistance with smart strategies, clear conviction, peace in your heart and lots of love to express
The Son-Rise Program® Start-Up
Foundational Course
January 25th – 29th | Live Session Times 9am – 3pm (UTC -5)
Jan 25 – Jan 29 all-day ONLINE

Foundational Course

What distinguishes The Son-Rise Program Start-Up from other autism therapies is our guiding principles… to respect our children and with love and care, seek to understand their behaviors and why they do the things they do, to lovingly encourage their learning and growth in ways that they can digest, to be a source of safety and solid ground in whatever we do for our children. We will teach you everything you need to know and want to know to create the most caring and creative universe for your child to be embraced, nurtured, and encouraged to learn and grow. A special bonus is you will be in the company of other parents just like you who share similar situations and understand what you are going through. We will also help you to deal with the overwhelming family challenges and stresses that accompany having a child with Autism.

Exciting, inspiring and diverse presentations by a group of seasoned and dedicated teachers will provide you with hands-on Autism strategies, expertise, motivation and knowledge honed through years of working with thousands and thousands of families and children with Autism Spectrum Disorders. At the end of this course, you will have the tools necessary to design and implement a home-based Autism program, as well as the skills and attitude to impact your child’s growth in all areas of learning, communication, development and skill acquisition.

The Son-Rise Program® Maximum Impact
Advanced Training Course
May 10th – 14th | Live Session Times 9am – 3pm (UTC -5)
May 10 – May 14 all-day
The Son-Rise Program Maximum Impact: This advanced program will enable you to continue to deepen your Son-Rise Program Training to further enhance your focus and effectiveness with your son, daughter or children you work with.

You Will Learn to:

  • Be a clear, incisive and powerful team leader and team trainer.
  • Re-establish baselines for your child based on their current skill level and create a new direction for your child’s future achievement.
  • Keep your energy, excitement and enthusiasm at peak levels.
  • Take your ability to challenge your child to the next level.
  • Run effective and powerful group meetings
  • Stand strong in the face of adversity and maintain an unwavering commitment to your program

Program Features:

Inspiration from the source.

Bears and Samahria Kaufman teach throughout this program. They bring their 80+ years of combined experience with families to each and every encounter with our participants. They provide great caring and respect for each parent and child along with strong attitudinal guidance and concrete suggestions.

The Keys to Powerful Program Leadership.

We give you the tools to become a powerful Force of Nature™ for your child. These tools include: strong clarity of purpose so your program remains on course; unwavering conviction to ensure that your motivation and confidence maintain peak effectiveness; and the most amazing ability to persist so that your child is given every opportunity to meet the goals you have created.

Answers to Every Question.

This week offers the most time for questions (and answers)! We apply the best of what we know to support your program and help you achieve the greatest possible benefit for your child.

If you need help deciding or have any questions,

call 1-877-766-7473 or 413-229-2100 to speak with one of our Program Advisors. Or, click below if you’d like to receive a priority call or a free information pack.


Dear Donor,

Jeannie Reid was searching for answers to the challenges she and her family were facing. Jeannie and her husband Stuart’s son, Carson, had been diagnosed with Pervasive Developmental Disorder, a condition on the Autism spectrum. For Carson that meant being completely involved in obsessive behaviors and only using minimal words to identify objects, as well as frequently and completely melting down.

Soon after, Jeannie found the book, “Son-Rise: The Miracle Continues” and when she read it, she KNEW she had found what she was looking for. She began using some of the Son-Rise techniques described in the book on her own until she was able to come to The Autism Treatment Center of America for the Son-Rise Program Start-Up. As she put into practice what she learned there, Carson’s world was opening up. Today Carson is attending a Montessori school as a 'typical' student and functioning at or above typical grade level, being fully verbal and conversational, and very interested in learning about the world and interacting as much as possible with other people. He is even taking swim lessons at the local YMCA and doing great!

“It has been wonderful to get, and stay connected with other people and Son-Rise parents from all over the world. My son’s progress had already come very far, but now I truly believe we can go all the way!”

Jeannie wrote.

Stuart Reid then attended the Empower Yourself course and brought home a new sense of clarity, balance and personal power. He shared his new empowerment with Jeannie and she in turn gained in confidence, strength and enthusiasm. Their own relationship began to flourish anew, as well. Life-altering changes were happening for Jeannie and her family.

Jeannie journeyed again to Sheffield, this time for the Fearless course at The Option Institute to help her recognize and overcome her personal obstacles. Jeannie wanted to continue her amazing journey as she had found using the techniques she learned in The Son-Rise Program and in Fearless had absolutely changed the lives of everyone in her family.

But, because the Reids’ finances had been seriously stretched by then, their next steps were put on hold. Then an amazing event changed everything. Jeannie’s college roommate and lifelong friend decided to start a Son-Rise Program scholarship fund for people from the Cleveland area. Since then Jeannie has been able to move ahead with her courses, taking Radical Authenticity, Son-Rise Maximum Impact and Son-Rise Wide Awake ... and eventually she became a Certified Group Facilitator.

Jeannie Reid’s story is about wanting BIG and making it happen. She is about to embark on her renewed private practice as an art therapist, and plans to be a super advocate for The Son-Rise Program in her area. Her wonderful new life is a product of her persistence and belief, and of the wheels she helped set in motion for others when her friends learned of how she and her family had been impacted by The Son-Rise Program.

“I know I will be able to give back by helping others, and that will be the top of my personal mountain! Thank you to everyone who donates! You are making a big difference in the world!

Jeannie Reid


Dear Donor

Two years ago, Antonio's kindergarten teacher told us something was not quite right with our little boy. He was not socializing, he somersaulted all the time and hardly spoke at all. At the time I was working for a municipality close to Florence, Italy and basically I had nothing left after seeing to basic necessities.

In the meantime, I looked up Autism with Google and as I was also looking for happiness and personal growth, I was guided to The Option Institute, thence the Autism Treatment Center of America. I read up as much as I could and started trying to apply the “Happiness is a Choice” suggestions. I'm not quite good at it but it has helped me with attitude, and everything else that seemed trying is really different after all this.

When I decided to come for The Son-Rise Program Start-Up, I really had little or no money to pay for it. I spoke to my friends, old and new. My mother helped me, friends I thought couldn't [help] tried their very best and the scholarship did the rest.

What the scholarship did was give a HUGE boost to my fundraising. About six friends contributed the rest, at the travel agency a very kind lady who I may now call a friend helped me some more. I am overwhelmed with gratefulness. Here I am, happy to have attended the Start-Up program and looking forward to learning more and praying to God for guidance.

So the gist of the matter is, I am a happy mum who hopes to implement a wonderful relationship with her child and is riding a not so easy moment with lots of hope in her heart and THANK YOU is not enough for what I feel. I still remember William's words, “If you do what you've always done, you will get what you've always got.” Now I'm trying to do different, bit by bit, day by day. I feel the difference already.

About Antonio ... we are going on with the Italian program and I play with Antonio after school in a quiet room in the house. Knowing what the little guy is exposed to (he's always putting his fingers in his ears and he seems to have problems with too much light in his eyes), I find him very brave as he bears it tolerably. Drums a lot to digest it all.

When we went to the doctor, just weeks after starting the program at home, she told me that she found him more attentive. His attention span has increased. He is also tagging or pulling at one's arm when looking for attention. The child psychologist last Saturday reported the same thing and what's more, my son has always required that I enter the room, hence assisting in every session. Well, this time he went in along with the doctor and told me, “See you later.”

At school, his teacher who speaks English as well, read up and watched my DVD (Kyle’s Journey, Jade and “I want my little boy back”). Now she's changing, bit by bit and I do appreciate that very much. He seems to be OK with her and actually sent me away from class this morning, again telling me, “See you later.”

He is now ONE HUGE GREENLIGHT and I'm hoping to be able to really have volunteers (still looking), raise funds and settle down to business.

God bless,



Dear Donor,

I am the mother of three children, all on the Autism Spectrum. Before I heard of the Son-Rise Program and the Option Institute, I was a desperate, angry and depressed person…. I was on Anti-depressants, sleeping multiple hours of the day, and for a period of time, using alcohol to run away from my pain.

Then I heard of the Son-Rise Program. I called to find out more about it and thought “this if for me!” But I could not afford it. You see raising one child with Autism is very expensive but raising three is just outrageously expensive with all the therapies and dietary interventions that we were doing.

But I was offered a full scholarship to the SRSU program. I have since attended all of the Son-Rise Programs and many of the Personal Growth programs offered by the Option Institute.  Each time I have been given a scholarship and each time I go I learn more about who I am and I change for the better each and every time.  Because of your most generous support, my children are recovering from Autism, I have found happiness in my life!  I am no longer on anti-depressants and I have so much more energy.

YOU are the reason that my family is in recovery. It is because of YOU that my oldest son now is enjoying school.  YOU are the reason my second son is speaking. YOU are the reason my daughter is no longer as rigid and controlling as she once was.  Thank you does not even begin to cover how much gratitude I have for you.  I thank God every day for you and I do not even know you.

Please know that you are changing lives with your donation to ATCA and the OI.  It is because of you that every day people are getting the help that they need. Thank you, thank you and thank you!

With so much love,

Kerry Rihtar


Our Commitment to Privacy

The Autism Treatment Center of America® (a division of The Option Institute & Fellowship®) are committed to your privacy. This notice serves to help you better understand what information we collect, how we use that information, and with whom we may share a limited portion of that information. If you have questions or concerns regarding this policy, you should contact Customer Support by email

We know that you value your personal information, and we strive to protect your privacy as if it were our own. The Autism Treatment Center of America (a division of The Option Institute & Fellowship) uses of your information is limited to the ways outlined in this notice, except as required by law and/or to comply with a judicial proceeding, court order, or legal process served on us.

Information We Collect From You

  1. Online Contact and Info Requests: If you submit an online request for Option Institute products such as free brochures, or submit a question through a “Contact Us” or “Call-Me” form, we may have to gather additional information from you to respond to your request. Such information will include name, shipping address, telephone number, and email address.
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Lawful Basis For Processing Your Data

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  1. Information Requests and Customer Service: After submitting information to us via our online forms, your contact information including your email address will be used to respond to that request. After you submit online information requests to us, you may, from time to time, receive email or other communications from us or our service providers with information including information about our upcoming programs or products if you choose to agree to receive those communications. If you do not wish to receive these communications, you are able to opt out of at any time by following the unsubscribe link found in the email.
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  3. Promotional events: From time to time, we or a service provider acting on our behalf may use your name, email address, telephone number and/or mailing address to send you information or offers for a program, product or other service we believe to be of interest to you. If you do not wish to receive these communications, you are able to opt out of at any time by following the unsubscribe link found in the email.

Data Retention Policy

We maintain a data retention policy to protect your data. Information collected on our website will be retained for as long as necessary to fulfill the purpose for which it was collected.

How We Secure Your Information

We are committed to protecting the security of your personal information and to honoring your choices for its intended use. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we strive to maintain physical, electronic, and administrative safeguards. We use industry standard security protocol such as encryption and https security protocol to protect your information.
Any time we share your information with a third party consistent with this Privacy Policy, we utilize technological or contractual safeguards in an effort to keep your information safe.
While we are confident ordering online is safe and secure, if for any reason you cannot access the secure server or feel uncomfortable ordering online, please feel free to place your order with us by phone at 877-766-7473 or +001-413-229-2100.
At any time you wish to opt out of receiving promotional mailings, you may call or email Customer Service (

Your Rights

At any time, you can use the following request form to request any of the following:

  1. Confirm whether or not personal data about you is being processed.
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We will consider all requests. However, certain personal information may be exempt from those requests in certain circumstances, which include a need to keep processing information for our legitimate interests or to comply with a legal obligation. If such an exception applies, we will notify you when responding to your request. Please note that we may ask you to provide us with information necessary to confirm your identity before responding.

Policy Updates

We reserve the right to update the above policy at any time. If we decide to change our Privacy Policy, we will post the updates to this Privacy Policy here and on any other place we deem appropriate, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.