The Son-Rise Program Principles

Principles for treating Autism that make The
Son-Rise Program so unique and effective

Your child’s potential is limitless

We do not believe in “false” hope. While we certainly cannot predict what any given child will achieve, we do not believe any child or parent is served when others decide in advance what that child will not achieve. No parent should ever have to apologize for believing in their child. We don’t apologize for it either.

Autism is not a behavioral disorder

It is a relational, interactional disorder. At its core, Autism is a neurological challenge where children have difficulty relating and connecting to those around them. Most of their so-called behavioral challenges stem from this relational deficit. That’s why our dynamic, enthusiastic, play-oriented methods focus so extensively on socialization and rapport building. Of course, we want you to enjoy your child, but, even more important, we want your child to enjoy you.Read More

Motivation, not repetition, holds the key
to all learning

Many traditional modalities “go against the grain” by sitting a child down and endeavoring to teach through endless repetition. Instead, we uncover each child’s unique motivations and use these to teach our children the skills they need to learn. That way, we have the child’s willing participation, as well as a longer attention span and increased retention and generalization of skills.Read More

Your child’s “stimming” behaviors have important meaning and value

We have a deep acceptance of and respect for our children. That enables us to reach across the chasm separating their world from ours by doing something bold and unusual. We join, rather than stop, a child’s repetitive, exclusive and ritualistic behaviors. Doing so builds rapport and connection, the platform for all future education and development. Participating with a child in these behaviors facilitates eye contact, social development and inclusion of others in play.Read More

The parent is the child’s best resource

Although we have had the opportunity to work with many extremely supportive, caring and helpful professionals, we have seen nothing yet to equal the power of the parent. No one else can match the unparalleled love, deep dedication, long-term commitment and day in, day out experience with their child that parents possess. Therefore, we seek to empower parents. In fact, we spend much of our time and effort providing parents with attitudinal training, listening to what they have to say, and providing them with the skills training they need to help their child like no one else can. We help parents to be confident directors and teachers for their own child’s program.Read More

Your child can progress in the right environment

Most children on the Autism Spectrum are highly over stimulated by a plethora of distractions that most of us do not even notice. We show you how to create an optimal learning environment so that distractions are eliminated and interactions are facilitated. In addition, this work/playroom drastically reduces the push-pull control battles that inhibit progress and useful interaction, thus paving the way not only for progressive learning, but also for a sweetness of interaction that parents yearn for. Read More

Parents and professionals are most effective when they feel comfortable with their child, optimistic about their child’s capabilities and hopeful about their child’s future.

Oftentimes parents are given prognoses that are frightening and negative. They are told what their children will never do and can never have. We do not believe that anyone has the right to tell a parent what their child cannot achieve. We help parents focus on their attitude and reclaim their optimism and hopefulness. We help them to see the potential in their children and then “go for the gold.” From this perspective, we have seen, all things are possible. Additionally, caring professionals are not often given the resources, guidance or support that they need to help the children that they are working with. We understand the pressures that many professionals deal with and offer a unique attitudinal perspective that allows you to feel both re-energized and armed with excellent tools to help your students.

The Son-Rise Program can be combined effectively with other complimentary therapies such as biomedical interventions, sensory integration therapy, dietary changes (gluten/casein-free), Auditory Integration
therapy and others.

The Son-Rise Program is designed to be customized to each child’s needs. Having worked with thousands of children who have had a wide array of challenges, we have observed that when additional therapies are included, and applied using The Son-Rise Program principles, the intervention is even more effective than when used individually. Some approaches, which contain principles and techniques which are contradictory to our approach, have been found to undermine the effectiveness of the program and confuse the child. Our staff helps each family determine the most effective intervention for their child.

Get Started with The Son-Rise Program Today


Our Commitment to Privacy

The Autism Treatment Center of America® (a division of The Option Institute & Fellowship®) are committed to your privacy. This notice serves to help you better understand what information we collect, how we use that information, and with whom we may share a limited portion of that information. If you have questions or concerns regarding this policy, you should contact Customer Support by email

We know that you value your personal information, and we strive to protect your privacy as if it were our own. The Autism Treatment Center of America (a division of The Option Institute & Fellowship) uses of your information is limited to the ways outlined in this notice, except as required by law and/or to comply with a judicial proceeding, court order, or legal process served on us.

Information We Collect From You

  1. Online Contact and Info Requests: If you submit an online request for Option Institute products such as free brochures, or submit a question through a “Contact Us” or “Call-Me” form, we may have to gather additional information from you to respond to your request. Such information will include name, shipping address, telephone number, and email address.
  2. Non-Personal Information We Receive Automatically: Like most websites, we utilize cookies. Cookies are a mechanism to remember information about you when you navigate from one web page to another. Our website uses cookies to hold a user’s unique session identifiers, allowing us to serve correct information back to the user. Such information may include your language and currency. Our website cookies do not hold any personally identifiable information. We may use other similar technologies that allow us to collect non-personally identifiable information about your visit to help us better your experience.

Lawful Basis For Processing Your Data

  1. Consent: We will not process any personal information unless you agree to our Privacy policy and freely give consent to process your information for the purpose of your request.
  2. Fulfillment of Requests: We only store and process your information for the purpose of your request. Your information is removed and no longer processed after the request has been fulfilled. If you have also freely consented to receive marketing or promotional communications via a request form or registration form, we will retain your information until you revoke your consent or unsubscribe from receiving those communications via the instructions located at the bottom of all our emails.

Sharing of Your Data

  1. If we are required by law: we will disclose information about you in response to a subpoena, court order, or other legitimate governmental request.
  2. We will only share your data with third party service providers such as email services to facilitate fulfilment of your information or contact request. None of your information will be processed or stored by any third party if you choose to revoke your consent or submit a request to be forgotten.
  3. We do not share or distribute your information with any other third parties for any purposes other than the purposes you freely consent to.

Use Of Information Collected From You

  1. Information Requests and Customer Service: After submitting information to us via our online forms, your contact information including your email address will be used to respond to that request. After you submit online information requests to us, you may, from time to time, receive email or other communications from us or our service providers with information including information about our upcoming programs or products if you choose to agree to receive those communications. If you do not wish to receive these communications, you are able to opt out of at any time by following the unsubscribe link found in the email.
  2. Third-Party Service Providers: We work closely with other companies and individuals to facilitate transactions and better your experience. Examples of third-party service provider services include shipping orders, analyzing data, providing accurate search results and links, affiliate marketing, and newsletters. Any information that we share with a third-party service provider is done so safely, securely, and under a contractual relationship with that provider to protect your data.
  3. Promotional events: From time to time, we or a service provider acting on our behalf may use your name, email address, telephone number and/or mailing address to send you information or offers for a program, product or other service we believe to be of interest to you. If you do not wish to receive these communications, you are able to opt out of at any time by following the unsubscribe link found in the email.

Data Retention Policy

We maintain a data retention policy to protect your data. Information collected on our website will be retained for as long as necessary to fulfill the purpose for which it was collected.

How We Secure Your Information

We are committed to protecting the security of your personal information and to honoring your choices for its intended use. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we strive to maintain physical, electronic, and administrative safeguards. We use industry standard security protocol such as encryption and https security protocol to protect your information.
Any time we share your information with a third party consistent with this Privacy Policy, we utilize technological or contractual safeguards in an effort to keep your information safe.
While we are confident ordering online is safe and secure, if for any reason you cannot access the secure server or feel uncomfortable ordering online, please feel free to place your order with us by phone at 877-766-7473 or +001-413-229-2100.
At any time you wish to opt out of receiving promotional mailings, you may call or email Customer Service (

Your Rights

At any time, you can use the following request form to request any of the following:

  1. Confirm whether or not personal data about you is being processed.
  2. Provide you with further details about how we process your personal data.
  3. Provide you with a copy of any data which we hold about you.
  4. Withdraw your consent to using your personal information, where we rely on your consent as a legal basis to justify using your personal data.
  5. Consider any valid objection to the processing of your personal information (including the right to object to processing on grounds related to your particular situation where we are relying on our legitimate interests as a legal basis for processing).
  6. Request to update or delete personal data which we hold about you.
  7. Restrict the way that we process your personal data.
  8. Consider any valid request to transfer your personal data to a third party provider of services (data portability).

We will consider all requests. However, certain personal information may be exempt from those requests in certain circumstances, which include a need to keep processing information for our legitimate interests or to comply with a legal obligation. If such an exception applies, we will notify you when responding to your request. Please note that we may ask you to provide us with information necessary to confirm your identity before responding.

Policy Updates

We reserve the right to update the above policy at any time. If we decide to change our Privacy Policy, we will post the updates to this Privacy Policy here and on any other place we deem appropriate, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.