Sheffield, MA, USA 01257

Support Letters to Bears

Support Letters from Participants and Friends

A Journey with Bears – Guided Meditation For His Healing (created by his Institute participants) Letter from Daria with Response from Bears Letter from Monica Letter from Fabiola Letter from Einat Letter from Ed Letter from Stephen Letter from Ange Letter from Patty W Letter from Paul C Letter from Kathy Letter from Jenny Letter from AlLetter from Niren & Sangita Letter from Abigail Letter from J Letter from Helen Letter from Asia Letter from Chas Letter from Gail S. Letter from Karen Letter from Dane Letter from Camille Letter from Lauren Letter from Brocha Letter from Ellen V
UPDATES on Bears’ Healing Journey

Dear sweet people,

“As you know an email was sent out last week regarding Bears and his cancer diagnosis. There has been an outpouring of love and support sent to him from around the world and he can feel your love surrounding him.

“One of our long-time participants, and dear friends, Al wrote this beautiful, inspiring, and deeply sincere meditation that we ask all of you to share. No matter where you are, no matter the time of day, we ask you to take just a few minutes to send you love.

A Journey with Bears (a guided meditation)

“Before we begin, consider that whatever your age is, we are all children, age is only a measure of time. Join us as we jump into the sandbox together, as children, to unleash our imagination, and unleash our powers to create.

“We are now in…. the sandbox of the amazing and benevolent universe, where everything is possible, and anything can happen.

“We are about to begin a journey, a journey of healing, a journey to encourage the healing of someone very important to us, someone who has touched our lives in amazing and profound ways, a person whom we all dearly love – Bears

“Let’s begin with a few deep breaths.

“Breathing is living, breathing creates energy.

“With each breath, allow yourself to relax and focus on being here, being present.

“Now, allow your eyes to close.

“Imagine Bears in your mind, his sweetness, his loving-kindness, his expression of love for each of us which we have all experienced for ourselves.

“The gift of his questions, the embrace of him being with us, without any judgments.

In this journey of healing, consider that your thoughts have energy, that your thoughts can move through space and time, and that your thoughts can create healing energy in another person’s physical body.

“Focus on the beat of your heart, with each beat, a healing energy begins to rise within you. As this healing energy grows, you can begin to feel this radiate throughout your body. You are becoming full of healing energy. Together, we are to create a wave of healing energy.

“We want to begin to focus this energy, as we will soon project this healing energy through space and time. See if you become aware of the healing energy, do you feel it in your arms, hands, fingers, belly, chest, ankles, feet, toes, neck, head, eyes, nose, tongue, and lips.

“Maybe you are physically aware of this, but perhaps you’re not. It doesn’t matter, as this is happening either way.

“Now, together, we will begin to send this healing energy outwardly through space and time and deliver this to Bears.

“Find Bears in your mind. We are traveling with this healing energy to his room, to where he is at this very moment.

“Together, we are beginning to bathe him and envelope him with healing energy from all over the world. Perhaps he may even be able to perceive and feel the presence of our healing energy with him now.

“Now we will move this healing energy into his body. We are searching for cancerous cells. These cells are intelligent, and we can communicate with each other as we lovingly bathe them in our healing energy. We are loving them, and we are delivering a message. The time for replicating is over, the time to be nourishing themselves within Bears body is over. The time to move on is now. Their ability to evade the immune system is ceasing.

“At the same time, let us focus on encouraging and stimulating the immune system to re-engage, to learn to see and recognize these cancerous cells. The T cells, the B cells, the NK cells, and all the various aspects of the wider immune system are being awakened, with a new understanding of what is happening in his body and how to work together to remove the cancerous cells.

“From wherever they are located: the lymph nodes, the spine, the intestines, the kidneys, liver, lungs, pancreas, or wherever they have moved, they are now visible to the immune system and the immune system now knows what to do to heal and repair.

“The cleansing process is happening. The purifying of blood is being carried out. His body is being restored to vibrant health.

“As a lasting intention, leave some of your healing energy in his body as you slowly allow your consciousness to return to your body.

“Once again, become aware of where you are, the feeling and sensations within your own body. Take a deep breath and slowly exhale. Take another deep breath and exhale. And when you are ready, slowly open your eyes.

Read More

(Bears’ response to Daria’s letter)

“Hi, Daria:  I am still alive (with smiles, with lots of love).  This note will be short but I wanted you to know I read your email twice… it was so, so beautiful… so, so celebratory, so warm and intimate… and the historical journey described and your reflections filled my heart (yes, that means ‘I’ filled my heart).  I was given 5 days to 5 weeks.  I am still here (with profound appreciation for this time) to just jump into the wellspring of loving Samahria (oh, my gosh… I so, so adore her in every way and she has ‘showed’ up with love in her eyes all the time/all the time — and with Samahria smiles… no matter what is happening) and loving family and friends and folks who have just been so gracious from around the world).  And now Daria… know that I am so grateful for all you have done… but also for us to have had this journey through time… and for you to have learned so, so much… and for you to care and love so deeply.

“With big smiles, gratitude and love, Bears/Popi (which is what all my children and grandchildren call me). So Popi is my way of so, so embracing you.”  

Dearest Bears 🐻

“Where do I begin? In the beginning?

“Before I was born, you and Samahria found each other. You chose love. You chose to ask big questions. You rebuilt your universe with love and awareness and presence and non-judgment at the center. You chose Raun. You chose to build on what you created and learned and share it with others. You chose a magical place to create and invited the world to visit and ask questions and choose love too.

“A few hours away, my parents who had just met – both newly divorced from partners who were angry, fearful, and unkind – found each other and chose love. At their tiny condo, a magazine arrived in the mail with a little ad for the Option Institute. They chose to go. They met you. And you whispered into your microphone, to them, and the whole room, that they could choose to be happy right now, in the first moments of the workshop, if they wanted to. They still talk about that moment all the time. The magic of it. That whisper hinted at a truth they’d come to study and understand over that week. They’d bring it home to me – A six-year-old, scared, confused, full of existential worries even then – and build a lifelong love around these newly discovered and learned truths. They’d make it the foundation of our new family. They’d teach me. Suddenly it was like I could breathe freely. They’d teach me that I choose how I feel about the stuff that happens. What people say. What occurs around me. That I can feel however I want about it. That I can ask myself questions to explore why I feel what I feel and choose differently if I wanted.

“Before I even set foot on the beautiful Option Institute grounds, that little condo became my workshop. I was safe there. I was loved there. I could ask questions there. We didn’t do judgment. We didn’t do sadness and fear together. We did happiness. We explored. We asked questions. I could ask my grownups questions, as big and deep as I wanted to go. I could ask myself. Soon I’m 10. My friends call me ‘The Happy Girl;. I wear orange, almost exclusively because it feels the happiest to me. Some kids think the stuff I say is weird. I don’t mind anymore. I feel magical, a lot of the time. I read spiritual books like Siddhartha. I write poetry. I meditate. I begin to sing. Circumstances in my life still seem scary sometimes, but I have tools now. My emotions are my own. I get to choose.

“I turn 13. My mom says the Option Institute is finally having a course I can go to before I’m 18. This is what I’ve been waiting for. We go together to The Creating A Happy Family Course which only ran once. I feel like the luckiest girl in the world. I’m finally there. I meet you. You ask me questions. I learn so much that week. My universe expands exponentially. I try sushi for the first time in Great B. I win the negotiation game with mom. We share our Haagen Dazs with everyone. I learn tools that will again become foundational to the way I think, and the way I communicate with my parents, and loved ones, that I still use today. It changes everything for me, forever. The remarkable beauty of my family’s life together grows and deepens. What we learn at the Option Institute becomes the language we speak together. The air we share. It still is.

“The love you made and chose to share became the love we chose too. And kept choosing every day. We chose it yesterday. We’re choosing it today. Your work became the soil we planted our family tree into and every day we grow more and enjoy the fruits. We would not be us, without you.

“Over the years, I come back again and again… Home to the Option Institute, and you.

“When I saw the email about your diagnosis, I cried so hard – like you’ve seen me cry so many times – and then laughed at myself thinking of how to explain my tears to you, ‘Bears, I chose to cry and I’m ok with that?’ It was a full-body cry. Like my heart was bursting with all the love I’ve felt from you, and for you, and because of you for my whole life. The depth of my gratitude was like an ocean trying to come through me one teardrop at a time. Because of the nature of your work, you’ve been with me for some of the most important and formative experiences of my life. The things we’ve said, asked, learned, laughed about, and chosen boldly in The Summit House, have helped to define my life. They’ve given me the tools to choose to build my universe, intentionally. Your work saved my life. And then helped me save my own life countless times.

“And as this flood of beautiful memories came back to me – different ages, different times, different revelations, different ah-ha’s and hugs and ego-deaths and fears dismantled and joys created – on top of all that I realized that you are the closest thing to a grandpa I’ve ever had, too. With your quick wit and tenderness and high flame playfulness that opened my heart and mind over and over again over a lifetime…

“And even just these past few years and months and weeks… Going to more courses… Diving even deeper into the Dialogue… Discovering the true root of Fearlessness and making friends with it… Practicing it daily… Feeling myself evolve even more… Feeling more joy and clarity than most would think is possible, especially in a time that seems so dark and scary to so many… And the joy of joys, getting to meet and co-create with you a little bit.  To make something together. To talk as friends and hear your stories, and ask you questions. I understand now about making each day the best day you’ve ever lived. I’m so happy knowing that’s what you do and what you did.

“Oh Bears. Thank you so much for choosing to be you. The ripple effect your choices made sent a wave of love and possibility to so so many, and I’m just one. The luckiest one in my little world, that wouldn’t exist without you. A little world I get to choose and make every day because of you.

“Today my name tag would read:

“Your Adoring-Devoted-Student-Wouldn’t-Exist-Without-You-Almost-Granddaughter,

Daria 💗”
Read More

“Hi, my favorite people,

“One of my favorite things about our relationship is we are all great about telling each other how much we care about each other…And I’m thankful for that. But in case you didn’t know I wrote a little blurb about our time together and just wanted to share so you know how much you both mean to me.

“I think often in our minds, our heroes take on a form of invincibility where the ailments that much of the world faces, could never possibly touch them. But then we realize, that we are all human, and susceptible to all of the same things that come along with being that.  

“I remember when I first met Bears, my voice was trembling, my hands full of sweat…I felt so nervous during my interview. He smiled that kind smile the way Bears always does and told me to stop, close my eyes, and breathe. It was the first moment when someone had taken the time to help me be present. A very beautiful moment that I’ll never forget. 

“Somehow despite the clear lack of confidence I had, Bears saw my capabilities and hired me on to be his Executive Assistant. I moved across state lines that weekend and began my beautiful adventure in the Berkshires. I hardly realized what a different world it was as it was only a mere 2 hours away from my hometown in Fairfield County, Connecticut. But everything about the Berkshires was different. It wasn’t loud and rushed and full of people like the place I grew up. It was quiet and gentle, and everything about it was so intentional. The way the rain dripped softly from the edges of plants after a storm, or the way the light gleamed through dew early in the morning…and the way the mountains blossomed up behind cornfields, it just felt like they were doing it all for you. 

“Quickly upon moving my life to the Berkshires, the relationship I had moved there for instantaneously ended. Leaving me dismayed, without friends, family– feeling utterly alone. But as I learned during my time at the Option Institute… the universe is benevolent and I was at the perfect place at the perfect time. 

“Over the next 3 years, I worked closely with Bears and Samahria. I was fortunate in being able to attend several courses and countless sessions where my personal growth soared. I no longer saw the world as a series of misfortunate events, which I would need to endure and fight through. Rather life became a beautiful playground for me. One that I approached with curiosity and laughter. Bad things didn’t seem so bad anymore, they just felt like bigger opportunities.  

“There are moments in life that touch the depths of our souls and change us forever. I don’t think there is an exact moment to pinpoint this for me, but those three years at the Option Institute working alongside Bears and Samahria forever changed how I saw the world. It might have happened between sips of coffee mixed with a scoop full of cocoa, or through the vibrations of Samahria’s laugh mixed with mine during our sessions, but more likely it happened in the silent moments where love, support, and nonjudgmental energy radiated around me, allowing me to be exactly who I needed to be.”

Read More

My dearest Bears!

I am thinking of you in this time of amazing wonder. The first time I heard your voice over the multiple courses I have on CD, I allowed for something amazing to change inside me! I was so excited for Leo to meet you and he did! We were just so exited to meet you! We had class and dialogues together ❤️ Through your work, your family has facilitated the recovery of my son and transformation for my family for life. I just can’t imagine how our lives would have been without the blessing of you and this magical place called the Option Institute.

There are just so many memories I cherish of you and the magical place that is the Option Institute. I remember you telling us the story of the phone call with your dad when he told you he had Cancer and how you responded with enthusiasm. And he said to his wife how he knew you were the right person to call first. What a journey you two had. 😊. I also remember being in the room at the option institute as you told us about William. The closet doors of the audio/visual systems blasted open and someone shouted “Hello, William!” William had told you to watch for signs.

The most special memories I have is from you telling us how much you loved us and how you just had the best time of your life with us. ❤️❤️❤️❤️ I am So incredibly grateful for your work, dedication but most of all, your unconditional love and acceptance. I love you Bears! Wishing you the most loving, gentle and blessed experience of Cancer. That you may love even harder everyday. Sending big kisses and hugs to you, Samaria, Bryn, Raun, Jade, Maliki and all your crew 😘😘😘😘

Have a wonderful and blessed day!

Fabiola Hart
Read More

Dear Dear Bears and Dear Dear Samahria,

Just realizing that I will probably not know what your response is to me deciding to join your names together.. You would probably laugh and say ‘Of course, you can call us whatever you want…’

I wanted to write to you in specifics and tell you how much you mean to me and how much I’m grateful you let me see you and learn from you,

I am continuing to read your words and listen to your sweet sweet voice on the cd’s, taking this special day to admire your life.

To admire you for seeing the magic in believing and acting, in love and acceptance, and making our lives as big as we choose.

Thank you for reminding me of our special place inside where we can trust ourselves and focus on our wants and dreams and for the limitless opportunities we can find in a benevolent universe, and many many more beautiful beliefs.

You are my role model for heaven on earth.

I miss you already.

With all my love,
Read More

Hey Amanda, I am a Son Rise Program® kid, please pass this on to Bears if the time is appropriate.

Hey Bears,

“I am writing to express my gratitude to you for the influence you have had on the course of my and my family’s lives. The way of thinking about ourselves, relationships, and the world we live in has shifted massively in a positive direction since we have been a part of the Option Institute and The Son-Rise Program. You have changed our lives.

“I’m sure our paths will cross again at some point, in this world or another.

“Thank you, Bears.”

Love from Ed

Dear Bears,

“Some fifteen years ago, my brother was working exceedingly hard (and lovingly) to save me, his ‘ever struggling’ younger sibling. He called my wife and told her that if there’s one man on the planet who could ‘get through’ to Stephen, it is this guy Barry Kaufman who people call Bears. I have no idea how he found you. To say the least, I was in a rough place – I had spiraled into depression, all the things that I had strived to accomplish thinking that they would make me happy – a successful medical practice, a high-income business life, two kids, etc. had failed to make a dent in my self-loathing and perpetual state of unhappiness and I was hanging on for dear life. My marriage was a sham, and I was living in a bewildering state of fear, all the while masquerading with confidence and bravado.

I came to the Option Institute in 2007 – A Place for Miracles – – and you did indeed get through to me. You (and Samahria and other loving members of the staff) became the family I never had. The Option Institute became the home I never had. You became the father, the mentor, the teacher, the friend that I never had. My brother was correct – I needed someone who was lovingly powerful, of sharp intellect, authentic, even revolutionary in his thinking and teaching and, most of all, someone who I could look in the eye and trust that I was being seen, being understood, being loved and being called on my b.s.

“I dove in deeply with you and the curriculum. I completed every course you offered, some of them twice. I wanted to come work with you (I had no clue how premature that would have been), we shared meals, and you and Samahria invited me into your home…you challenged and loved me as I had never been challenged, and loved before. You guided me through the dissolution of my relationship with my wife, my relationship with my brother (lovingly not speaking with him now), my tortuous relationship with my father (had the most glorious union before his death), and taught me how to create the magnificent relationship that I now have with my two children. Most of all you guided me to have a different relationship with myself and the Universe. You gave me so much, so very much, more than I had ever before received…and all you asked was that I continue to look at myself, and smile (at least once in a while). And, I was only one of the thousands you have done this for. It’s impossible to measure the impact you have had…you helped me shape my life, you have helped thousands upon thousands of others do the same – and in turn, each one of us whom you have impacted has impacted others. Well done, my friend, well done indeed.

“My dear Bears, I love you, I am forever grateful to have been blessed to share time and unforgettable experiences with you…. I am smiling with you. Nowhere to go, nothing to do… just to be, to be.”

Blessings, Stephen
Read More

Dear Bears,

“I hesitated to write you an email. Because, well, you must have received, and will continue to receive so many, from different people, and because you probably don’t remember me.

“But actually, it doesn’t matter.

“On the first day of Wide Awake, I chose not to join the others who were using the drums and musical objects, I was just observing. When you came in, you asked me why I didn’t join. I said I was shy. Then you said something like ‘bullshit’ and you asked me the question again. I said I was scared.

“There. It was my first lesson.

“You know, now that I think of it, I live my life being scared of many things, one of them of being ‘seen’. I once made you a card with a drawing of the little prince on it and didn’t sign it. I thought it was poetic to do that. To leave it anonymous. Now I realize it was me being a coward.

“But I am writing this letter to you today so I am not a coward now!

“I don’t know how to convey how I feel about you. I had never felt anything like it before. It resembles the love I would imagine coming from God. I’m not comparing you to God, but, in truth, you may have helped me understand what unconditional love is.

“Not understand, FEEL. Way better.

“When I think of you and my time at the Option Institute. I feel immense love. Love that I have never felt anywhere else. Love that comes so easily, pouring out, like a river flow.

“It reminds me how much I miss it. How much I need it in my life. I want to feel more unconditional love. And by deciding it, I already am feeling it.

You are a role model to me. I want to radiate love like you and Samahria do. And I want to give it to others too.

“Funny thing, it’s a friend’s birthday soon and we all decided to gift her one book we loved. I immediately thought of Happiness Is A Choice.

“I have gifted it to a few people in my life, to dear ones and also to random people. I always feel I hand them a true gift, something that can change their lives.

You have changed mine. There is a before and after Bears Kaufman.

“I feel you are eternal. So, in learning the news of your health, I felt sad and yet full of love at the same time. It’s your magic working here. I cannot think of you and not feel love.

“The work you have done and the people you have touched… I’m so happy to think of your legacy (I’m one of so many lucky people) and in that way you are eternal.

“I’m loving you from afar (France) and I am grateful for having had the chance to meet you and hug you many times.”

Your friend,
Read More

Dearest Bears & Samahria,

“I was happily sad for several days after hearing about your health and your sooner-than-expected un-manifestation from this physical plane. The world just doesn’t seem right thinking about that.

“But so it is. And so it goes…

“Now I imagine you both in such deep profound love, light, and laughter. I am happy that you have this time together and with your family.

“One of the very best parts of my editing work at the Option Institute is getting to watch you, Bears, teach over and over again. This is a joy and an honor. I remember you talking about covid and life and death and falling off the conveyor belt and how you laughed – and here you are…

“You have been my teacher and mentor for a quarter of a century! You helped me find my way to extraordinary changes in myself and my life. I am overflowing with gratitude and love.

“Thank you for your many blessings, your deeply felt love, your brilliance, and your conviction. Thank you for the Option Institute. Thank you for being you!

“I send you blessings upon blessings upon blessings. I send you full-hearted love, angel wing hugs, and wishes for the very best next journey when you are ready.”

I love you,

Dear Bears,

“I just saw your post. Crazy that something pulled me to sign in to my Facebook account that I haven’t seen in weeks or months.

Tears come down my cheeks while my heart feels so full.

“Bears, you’ll never know how many lives you’ve changed, how many people you’ve touched. I have so much to share with you and so much that time won’t ever let me. But it will all live on as you have taught me to do.

“I met you when I was just 19, hoping to better my work with children with Autism. But then, you changed my life. I came back time and time again. You showed me light in the face of trauma. You showed me love in the face of hate. You gave me hope when I was torn apart. You showed me that one tiny voice of cold anger was nothing in the face of my internal power. You helped me form the words to clearly say, I know best what’s best for me. And then, you lovingly guided me to be able to believe it.

“I made some of my best friends under your roof. In your embrace. In the safe place that pushed and pulled me to truly grow. To truly love.

“At every staff meeting, parenting class, and even some family times, we practice an incredible lesson you gave me. Listening. Truly, authentically, open-minded, clear head, full heart, listening. My staff laughs when I get us set up but the laughs soon deepen, sometimes tears flow, whatever it is, it’s filled with warmth, honesty, and so much care. Such deep care.

Bears, I love you. I hold you in my prayers and my heart.

“Share with me something that I and my students can do to continue your work. We will carry on. We will listen, we will love, and we will open our minds and our hearts to the world. In your honor.”

I love you so much,

Read More

Hi Bears and wonderful Option Institute Team,

“I have no words to say after hearing the news from the email ‘Our Amazing Bears’. I felt so much love during my sessions with The Son-Rise Program Start-Up, Maximum Impact, all the Facebook live sessions, all Youtube Videos of Bears (back in the 80s, 90s, and recent), and the Option Institute. All of this has changed our lives (Mine, my son Sameehan, and my wife Sangita). 

“I visited once in 2019 during The Son-Rise Program Start-Up. My wife Sangita left her job in the United States and came back to India. This is to run a full-time Son-Rise program. It was possible only because of Son-Rise principles and understanding of them. Our Son Sameehan is recovering fast. Over the last 2 years since we started the program, we have come a long way and we know that we still have a couple of miles to go. But we feel Bears in every moment in our program and his teaching about attitude guides our sessions. It is not only during the sessions but while living various moments in daily life.  I have a dream to travel to the United States and visit the Option Institute again with my son Sameehan when he becomes able to personally thank you for changing his life and ours.

“LOTS of Love to Bears, Samahria, and all the team!!”

Thank you,

Niren & Sangita

“Hello Beautiful Bears,

I have just read the email from Amanda sharing your current health challenge. I know you will receive so many emails, and it occurs to me that you are quite probably the person on the planet receiving the most personal emails EVER in response to such news from people you KNOW personally. That is quite remarkable I think!

“When I read Amanda’s email this morning I had such mixed feelings. Normally I would be immediately sad at such news. Today though, I was transported directly to your comfy office (the one with that fabulous little sign on the back of the door that I love so much, reminding everyone to treat all who enter kindly as they are the Option Institute’s raison d’etre) I remembered with delight and love one of the many times I’ve sat there with you (and all your family hanging on the walls!) … I was smiling, laughing, crying, and enjoying some life-changing time with you. This time, in particular, I remembered one of my most significant dialogues with you… the week before William passed and the one where you helped me see my Dad’s passing as his own choice. Wow, what a surprisingly enjoyable experience confronting head-on one of the biggest issues in my lifetime. I will always be so grateful for this and many other moments of clarity I gained due to your sharp presence and diligence in following my very often ‘can of worms’ logic. You are truly a master of your craft.

“Another significant moment for me in my seeing and understanding and then changing myself I’m remembering was during Mentor training when you very sweetly called me ‘slippery’. Putting this tendency of mine under the spotlight has been the fuel to my fire to be the most authentic I can be. Ironically, I have just experienced (with much discomfort and astonishment!) the most slippery of business partners I could imagine. I can imagine you finding that amusing Bears, you know what they say about Karma… 🙂

“I know I have told you many times how much I appreciate you, your work, and especially your love and kindness to me and my family. You and Samahria inspire me every day and it has been such an honor to be your supporter over the years to help you share your work across our world.

“I am forever grateful to you Bears. I love you and look forward to the next time we meet, either hugging you in person when I make it to visit you or in our hearts, if one or other of us has come to the end of the conveyor belt!”

All my love

Ange xxx-
Read More

Dear Bears,

“If there were a prize for the number of letters written to someone that was not sent, I would win that prize.   Some might see such an exercise as a meaningless empty gesture, but for me,  the writing of those letters was the most important part.  Because writing to you was talking to you, sometimes doing dialogue with you or me or both of us.  I chose to write to you Bears because you are my teacher and my mentor and you hold such a special place in my heart.  And I always knew I could trust you.

“What would I do if I had 5 days or 5 weeks or 5 years?  I would continue doing what I’m doing, sometimes clumsily, sometimes efficiently, sometimes without thinking, choosing to be completely present and easy on myself when I’m not, maintaining gratitude (‘a shortcut to happiness,’) and finding the questions that keep me going, keep me exploring.  I would welcome the time when it is right for me to retire from full-time employment and find new adventures to pursue.

“Bears, you, and the Option Institute have taught me so much and encouraged me in ways no one else ever had, or maybe ever could.  On Monday, December 20, 2004, at nearly 3:15 pm, you sent me an email.  That email has accompanied me daily for the last 18 years because it was so supportive of the teachings, and my learnings, of that which had become so important to me in leading the life I chose.  You told me you cared about me and that you valued me as well.  You affirmed the person I became at the Option Institute and reminded me of how I put 100% of myself into every class, every experience, and how I became a miracle in progress.

“So now, I want to tell you that I love you and I admire you and I value you as a teacher, a mentor, and a mensch.  I believe you will enter this phase of your life with curiosity and delight, to experience all the things possible on this new adventure.  I know that you will travel with Samahria and the love of so many people you have impacted.  I wish you a fulfilling and love-filled experience and if ever I can offer you something you want or need, just smile that beautiful smile and I’ll do my best.

“Much love to you, and Samahria, your family, and all my fellow searchers who love you as much as I do (well, maybe not quite as much)!”

Patty W
Read More

Dear Amanda – thanks for your wonderful email.

“Have received your lovely message about Bears from a great friend whom I met at the Option Institute in the late nineties.

“I was a huge beneficiary of the old 8-week summer program in 1996. It was a major step to a transformed life. My name was ‘Courage.’

“I have arrived at the state of consciousness where life and death are merely 2 different forms of being and love is the only reality.

“I cannot thank him enough and the other wonderful Option Institute teachers.

“I love you Bears and all at the Option Institute, seen or unseen.”

Paul C (Courage)

Dear Bears and Samahria,

“I believe that even in this most difficult time of your life, you are having an amazing time, a blessed time, a time of love and gratitude. Bears we had some death conversations several times over our decades of friendship, and indeed they helped me get thru those tough times.  Now you and Samahria are at death’s door and you are soon to walk through it. I’m so happy for you because your iron-clad, thoroughly tested beliefs coupled with the love of Samahria, your intimate family, friends, and thousands of Option followers will make this earth to heaven transition as gentle and wondrous as it can beI love you so very much and thank you and Samahria for all that you have given me and my family.  I will miss you, and when I do I will wonder what new adventure are you having in heaven?  And like tonight it’s easy to find a video of your dear smile and sparkling eyes to bring you back if only for a moment.  

“Hugs and Kisses and Prayers”

Loving you forever – Kathy

My dear Bears,

“Your work, your questions, and your presence in the world have been influencing my life since 1997 when I attended the 8-week and was often called Cutie. Then in August 2011, I attended the Son-Rise Start-Up. I feel like The Son-Rise Program saved my life and my daughter’s life. I know we would have figured some things out and she would have progressed in some ways. But you and The Son-Rise Program have the whole process of joy and freedom and love and play. Sarah’s language started exploding as soon as I got home from my first training. And our program helped with everything else that she ever learned and is the foundation for our playful loving family now.

“During a dialogue, you once asked me why, if I didn’t get what I wanted, that would be so painful. I honestly just asked myself that yesterday. I have noticed how often I get upset when things don’t go as I planned. So now I’m looking into that because I don’t want to keep getting so grumpy.

“I don’t know if you will read these words now or somehow sense them from wherever you go in your next step. I hope you know how impactful you have been and how important and life-changing your work has been for countless people all over the world. Thank you. I send you so much love and appreciation. I am so glad that you lived the life you did and shared of yourself so widely. “



Hi Bears,

“Since I got the email below, each Tuesday, I keep hoping I’m going to get an email saying we’re on for Wide Awake tomorrow.  Initially, I was imagining this was something very painful, but seeing you out for several weeks has redefined the severity of your injury for me.  I know from my own experiences; that an injury happens in an instant.  For me, over the years, such ‘in an instant’ injuries have included cracked ribs, torn rotator, torn labrum, torn meniscus, two cracked teeth, a compound toe fracture, a fractured arm, and a rather debilitating (but temporary) back injury.”

“I’ve been thinking about you every day, usually several times a day, always praying for your healing powers to quickly restore your health.  I look forward to the day when you can share some of what you’ve been going through with us.  I’m sure your journey is overflowing with an examination of beliefs, an exploration of the meaning of your injury, and your unique perspective of dealing with a very painful experience.”

“My love for you Bears runs deep, LOVING you with my heart and soul.”

Dear Bears,

“I am sending you prayers and love and hope that you are still having the best time. I imagine that you are. Before your next adventure begins, I want to thank you for the huge part you have played in my life. I have said this many times before and I will say it again: You saved my life. One of my most beloved memories is the in-class dialogue I had with you during Living the Dream 2000 that led to me deciding not to have an eating disorder anymore. I can only describe the experience as a vast and endless landscape of love and acceptance that you created. I had never felt anything like that before and I shed a tear now thinking of how momentous that experience was. Your love, your self-comfort, your deep, deep acceptance—they were the catalyst for a life-altering moment for me. Thank you for your dedication to filling the world with love and for being willing to share so much of yourself. You and the Option Institute have been another family for me, my family of choice, an enduring set of friends and loved ones spread throughout the world. The lessons I’ve learned are with me every day and infuse all that I do. Thank you for creating this magical place and teaching me how to love, grow, change, and help others. I cherish you.”

Love,  Abigail

My Dearest Bears,

“I just received a note from Leah Taylor-Roy and learned of your recent diagnosis. I am joyfully holding you in perfect health and sending every good vibe I have. Because of YOU, Bears, I have learned to see the world in a very different light and have given up feeling sad or sorry for people who face adversity, and instead focus on my belief that in the times of greatest ‘trouble’ one can fully access grace, love, and connection. So I say, I love you. I know that you are right where you are supposed to be and that you are surrounded by love, so much love, from around the world.

“I’m so grateful that one afternoon almost thirty years ago, I asked for the universe to provide me direction in a moment of great sadness, and my hand brushed over Happiness Is A Choice at the bookstore.  I read the book on a bench in the mall right outside the store… cover to cover… and my life was forever changed. I have since read everything you have written, and attended a couple of programs at the Option Institute, and while I hold Happiness Is A Choice as my number one favorite book of all time, it was No Regrets, that informed the direction I took when I moved home from Colorado to care for my dying father. We have so many things in common, Bears, and our contentious relationships with our fathers are among them. I spent 6 years chasing a mad man around as he slowly declined and eventually passed. Though challenging for sure, I approached him with love and compassion, and those final years were full of joy, laughter, and real connection. One night at the end of his days, I carried him to the bathroom to shower him. He had soiled the bed and was embarrassed, angry, and scared. He asked (as if to God) how he could have ever ended up with an angel as a son. I told him love is a powerful thing…and that caring for him was an honor. He spent his last years being served dinner on a silver platter with ‘the good linens’, I allowed myself to be fully present and completely without judgment every step of the way and it resulted in a once strained relationship becoming one of deep caring and trust.

“Thank you for that, Bears. I know that it is what I did with your words that made the difference… but your words… connected and resonated.

“I initially requested your email so that I could share with you a wonderful story and so I will conclude with it.

“I currently am a creative director for a restaurant chain in Ohio… and while I love marketing and am with a company that is fun and full of great folks, I know that teaching is my dream. I mean…I have the professorial beard, smart glasses, and the blazer with patches…I am cut out for it. LOL. I was approached by a local college of art and design to teach Communication. My degree is in Communication and so I jumped at the opportunity to get into the classroom with young 20-somethings and share the things I have learned. The curriculum is set and the quizzes are written so it is up to me to translate the ‘scholarly’ work into something real… something that students will find personally impactful. I have now taught for three semesters and this last one I decided to share Happiness Is A Choice with them. Specifically, I spoke of your 6 Shortcuts to Happiness. I introduced it by telling them all about the best dude I know, Bears Kaufman. What was going to be an hour of sharing and discussing the concepts with a marvelous group of young folks, ended up being a three-class discussion. The final project was a paper on ‘What I learned in J’s class that I super-duper promise to take with me and remember forever’. Though we had several excellent classes that I believed were important and certainly impactful I was thrilled to see that every student, except for one that loved the concept of ‘groupthink’, wrote that our classes on the six shortcuts to happiness and the power of choice were impactful. Three students stated that it was the most powerful thing they had learned in their entire academic career. They poured their hearts out in explaining how important the message was, and how they had seen its power in the weeks following our discussions. A few students purchased Happiness Is A Choice and has vowed to read it and get back to me. My eyes leaked (ok I cried) as I later read the comments in the class survey that students filled out at the end of the semester. I know it’s how you must feel when someone like me sends a note of deep gratitude.

“I love you so much, brother. I am glad I had the opportunity to thank you in person when I was at the Option Institute, and to give you a great big hug. I will carry you in my heart forever, and I will share your sage concepts until I no longer grace this crazy planet. You have been and will be, forever, the best dude. Your beauty and wonder will go on and on and on.” Sincerely,

Read More

Dear Amanda,

“Thank you for your beautiful email and update about, Darling Bears and Samahria, and your news.

“I remember Bears in August starting WAMC 2020 and those joyful smiles when talking about accepting the New Reality 2020.  Here we are accepting another ‘New Reality’ in May 2022, another curve in the road.

“Covid became an amazing learning curve of opportunity and growth for our household, I believe because of WAMC.  On the outside, you might have foretold gothic doom and gloom with a cancer diagnosis 2021 thrown in the mix.

“Bears how lovingly and kindly I felt supported through the learning curve of pain is a separate experience from suffering. For all our sharing/ teachings on pain, profound thanks.  No MS symptoms after a lumpectomy and hardly felt pain at all.  The chosen attitude to a challenge, then seeing the challenge as a gift,  by Christmas 2021 with acceptance and non-judgment wow I’m a different person from the week to week teachings continued over several years since 2020.  Thank you beyond words.

“During one of our Wide Awake Master Classes we did discuss beliefs about a group of people sending love to someone in distress/ illness, would it make a difference?  I believe it does.  I asked a group of friends to send healing light and love every night to me at 9:30pm UK time and I return the healing to them at 9:35pm and then give thanks to them.  I believe doing that does have a good effect and if it is okay I’ll put you, Bears and Samahria visualized in the healing light of infinite love at 9:35pm UK time too?  Or pray at any designated time of daylight UK time you like to choose? I know it is all make-believe but it is a choice of Loving make-believe…”

Love you lots

Love Helen X
Read More

My beloved, dearest Bears,  How are you, my friend? Have you decided to live here or in another space? Or have you decided to die? Where are your thoughts now? Where is your love focused? Is it near Samahria? Or maybe in some most beautiful places you have in your heart? How is your cancer doing? Beloved by thousands of people all over the world, beloved also by me and with all my love sent into space, to drift happily in the void! So that he can watch how the Bears can live without him!!!  I am just reading through our exchange of correspondence and I went back to the letter I wrote to you during Wide Awake, I will paste it here because it is my declaration of love for you and Samahria, it is my sincerest and greatest words about who you and your wife are in my life:

“My dearest friend,

“Thank you.

Thank you for being you. That one day, in your life, you decided to learn about love and happiness. That you put them into words, that you learned to share this knowledge with others. Your books are a signpost and a prayer for me today. They are faith and hope. They are love and acceptance.

“In a world with so much turmoil and neglect, I have come to understand that all I can do is share the love. And to be happy. To the last cell of my own body. That’s what I want. I understood this because you showed me the way – you named it, let me walk it, and accompanied me in it gently with your presence. Thank you.

“Bears, our first meeting did not indicate success! I remember thinking you were using some subliminal manipulative techniques…. but then you came up to me… and you said that I was blessed!!! That I have the most beautiful smile! First I was flooded with a wave of boundless love, and a moment later… I believed you!!! It was during my start-up course. A short 15 minutes during which you filled the whole room with yourself, to the brim! All I remember is that I had to leave to collect my thoughts, I lit a cigarette, stretched my head high into the sky, and there…. an eagle circled endlessly above the trees. Today I think it was William, though at the time I had no idea he existed.

“Our next meeting during Maximum Impact was a real power flare!!! During the dialogue, I told you about how my father wanted to kill me. During the session, you performed a series of actions that would suggest an attack on my body. You explained to me that I could choose any feeling about that situation and adopt it. This seemed so absurd to me that I decided to do it. I chose gratitude because it is my favorite emotion I took it! What happened next was beyond my wildest expectations. I simply freed myself from the ghosts of the past! I stopped being afraid! What’s more, I became strong like never before! And then it was time for a change in my relationship with my dad. Everything changed because I changed! Today we have the most tender and wonderful time together.

“Bears, do you know that you are blessed? Do you know that you are the architect of the changes I make in my life time and time again? Thank you so much! I love you so much!

The Power Dialogues was an amazing experience where I made the conscious decision to be fearless many times, it was a Nobel Prize-winning experience! Thank you! I now know that I don’t have to pull my foot back when someone is about to press it. I know I don’t have to run away from screaming, I know I can stay calm in boundary situations. I know that I can push the boundaries at will. Thank you for showing me how to do that!!!

“I think a lot about your daughter, Bryn. I love every teacher in The Son-Rise Program with boundless love, but Bryn… From the first moment, I felt that I was connected to her. In an extraordinary way. I feel like she is my sister. Her sense of humor, her joyful sarcasm, her punchline ready at the point in any situation, are so much mine too, I adore her! What I learned from her during The Son-Rise Program is second to none. To this day I can still hear her words in my head: ‘You don’t have to be afraid! Where you choose to love, you can’t go wrong!’. To this day I recall her foot stopping the door to the playroom and cleanliness training for our amazing children please pass on my deepest love to her, will you? Thank you for meeting Samahria one day and together you decided to walk through life, practicing love every day and sharing your wisdom and respect for your partner. I learned so much from your beautiful wife! She asked me many questions, and one of them I carry with me again and again. For a long time I could not grasp its meaning, today I know it. It read: ‘Why do you think your mother should love you?’ It was so shocking, and my first response was so crammed with conventions, that I didn’t know how to explain the ‘why?’ Today I know that there is nothing to forgive here, that my mom’s feelings belong only to her, and that I have nothing to do here! I felt so free as never before, thank you Samahria!  I will never forget the first few days in the playroom when our little son didn’t want to be there (and I didn’t choose happiness over the fear of not making it), he would walk along the walls and repeat ‘Suzi, Suzi, Suzi’ over and over again. I had no idea who he was talking to, it wasn’t until a few months later that I read Our Son’s Awakening in which Samahria goes by that very name! I believe he sought help for both of us from the best mom on the planet! Thank you, Samahria!

“Thank you to your wife for always making me feel like the only person in the world when I am in her company. I am learning this focus and presence from her, she is extraordinary! I thank her for once showing me a way to accept myself – standing in front of the mirror every day and saying ‘you are, Asia, the best, I love you!’ has become my habit. As has reminding myself every morning that this is the day I will love with my whole self. Everyone I physically meet or think about. It is the most beautiful daily workout of mine. Samahria, you are the architect of my growth as a human being, you have shown me practical tools, thank you! I love you infinitely!

“Thank you – seems to be an insufficient word. Bears, you are my reward. My azimuth. Thank you for showing me direction. A few months ago I thought the Catholic faith was beyond consideration. Today, I think God despises religion. Every religion. I think the one true Creator lives within me, allowing me to create myself anew, allowing me to make my own choices. You know, Bears? I talk to you every night when I walk outside my house to smoke a cigarette. I look up at the stars and see your eyes full of love, not placing conditions, accepting my every thought. I imagine that you are just asking me questions at the end of the day… You are the one I recall in my mind when I make decisions, feel your playful pat on my back, and hear the words: ‘Only you know, Asia, what is best for you.’ This is how I reward myself at the end of each day.  In a recent class, we talked about death and what we believe it is after. My process of changing my thinking about it started with our first meeting. That moment was so incredible, that feeling of love I felt from you when you told me I was blessed, so strong that I felt a tingling in my fingertips. I can’t explain it, but I don’t need to either Then I began to think that we must have met before, in another life. Then I began to consider that perhaps what I had learned in the Catholic Church was not true at all? There, no human being had ever offered me the kind of love you gave me in 15 minutes… So I adopted the idea that we had met before, and now we were just fulfilling our karma! I like this thought very much! You once mentioned that your ancestors are from Russia, which is so close to me. I like the thought that it is not a coincidence at all that I got a special child whom I decided to help, and I found this one in faraway America. There I met unique people who I immediately adopted as my family. These people (you, Samahria, Bryn, Kate, Raun)have shown me how to learn myself, how to find the answers to all questions within myself – because they are right there! Thank you, my Family!

“I think we have fulfilled our karma, Bears. I love you without conditions, Friend!  I also think I will be back here again. I do not know if I will be an Energy or a human, or maybe a shrimp for Sri, I believe that I will not disappear, that I will still be useful! For my loved ones (as my in-laws are helping us now, although they have been dead for several years), perhaps I will bring joy as a delicacy to Sri’s palate, I know that life lasts as long as love lasts, and it death does not define it!

“Thank you, Bears, for fulfilling the most important role for me in this life – I took all the love of the universe from you! I will not keep it to myself, I will share it, and let it multiply!  You asked me recently why I keep smiling – the answer is this letter of mine to you – every meeting we have is my dream come true, my happiest moment in life, every topic we talk about – a dazzle – my smile is an expression of love and happiness. To each person in our course, to you and Samahria.

  “May love and smiles stay with us forever,

With infinite love, Asia

“p.s. If I die before you, will you agree to accompany me in my last moments?

“I love you guys so much! You, Samahria, Bryn, Raun, Kate, and all your Family, Friends, and people you love!!!

I feel blessed because I have been blessed with your love!

Thank you for every second with you!!!”

Read More

Sweet Bears – I so wish I could give you just one more hug. ❤️ You and the Option Institute radically altered my life and I am forever grateful. Such a FORCE you are and have been in the lives of so many. I don’t know if you’ll get to read this, but please know that it has been an honor to know you and BE with you.

Thank you, thank you, thank you, Sir, for everything you’ve done and that your legacy will continue to do. So much love to you and Samahria and all the Option Institute family.

Much Love, Chas

Dear Bears,

“Thank you for all the learnings!! It absolutely changed my life. I am very grateful that you were in my life!

I wish you a very beautiful journey to wherever you go.”

Love and a big hug

Ellen V.

Hi Bears,

“I hope this note finds you doing so well!

“And I want to thank you for so much. I want to thank you for opening my eyes to the possibility of having a happy life so many years ago.  And I want to thank you for all the amazing experiences I had in class with you at the Option Institute over the years. Thank you for your beautiful soul and for all the choices you made that ended up making you the Bears I so revere. Thank you for the inspiration you gave us all in your devoted early work with Raun.  Because of you and your spirit and your work countless amazing things occurred in my life…. and exponentially in the lives of people I affected.  Multiply that by all the people who have been inspired by you and you will find yourself at the center of a gigantic love starburst. You are a miracle.


Gail S.

Hi Bears, 

“I have to honestly say that nothing in your latest email nor your past emails about this incredible adventure you are on, has surprised me. I expected all the unexpected…because it is YOU!! You are the king of miracles; the chief of staying present and living (and teaching!) in every lucid moment; and the master of throwing off the best of the best medical communities – LOL!! 

“I am so happy and grateful that you are doing amazing, and in your pics, you look great!! The universe obviously has more in store for you – and through your choices on how you live, plus your worldwide support system – you are alive and still living the most strong and meaningful life ever! Everything is perfect, I can hear you say…and look, there’s another teaching point for all of us! 

“Keep on keeping on my friend and teacher. And thank you for sharing your life in such a candid way. 

“Sending you tons of love and HUGE hugs Big Guy!!” 


Hello Bears,  

I am touched by your healing journey. I attended The Son-Rise Program Start-Up in 2012. My daughter was just diagnosed as having Asperger’s syndrome.  She had just turned 12 at the time.   

“I write this to share with you that your program, books, and DVDs helped validate and gave me many tools for bringing up my daughter and the way I teach my students.   

The attitude and belief system I developed at your workshop also helped me tremendously when I was diagnosed with terminal cancer at the end of 2017.  Like you I am living passed the original doctor’s expectations.  

“In one of your workshops, you had me stand up and talk in front of the room. I was terrified of speaking in public. I don’t remember what the question was that you had asked, but I do remember saying that I had always wanted to work with autistic children but went into accounting/office administration instead. I stated that I realized that my daughter was a gift from God to get me there. I later took this same attitude and promptly viewed my cancer diagnosis as God giving me the challenge to grow into a better version of myself

“As a side note, I am sharing with you the name of a book that a stranger recommended to me when I became sick.  If you haven’t already read it, I highly recommend it. It’s called Radical Remissions, by Kelly Turner.  

“Thank you for all the amazing work you do.  

“I wish you a full and speedy recovery.” 

All my best,


Please note, this is a per-person registration

This is only available as an add-on course for active subscribers to The Son-Rise Program Online. Please make sure you are subscribed before registering for this mini-course.



Please note, this is a per-person registration

This is a Parent Training Program designed for adults/parents only.


NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration



NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration

Pre-Requisites for this course are:

  • You have completed one of the following: The Son-Rise Program Start-Up, The Son-Rise Program Online Course, or you have done Son-Rise Program Consultations.



NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration

Pre-Requisites for this course are:

  • You have completed one of the following: The Son-Rise Program Start-Up, The Son-Rise Program Online Course, or you have done Son-Rise Program Consultations.



NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration

Pre-Requisites for this course are:

  • Your child is 7 years or older.
  • Your child uses sentences, asks and answers questions and might even be able to have back and forth conversations with other people.
  • You have completed one of the following: The Son-Rise Program Start-Up, The Son-Rise Program Online Course, or you have done Son-Rise Program Consultations.


NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration

Pre-Requisites for this course are:



NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


NOTE: Attendance of live sessions via Zoom are required to complete this course.

Please note, this is a per-person registration


NOTE: Attendance of live sessions via Zoom are required to complete this course. Please note, this is a per-person registration

Please make sure you understand the following pre-requisites for this course before registering.

Pre-requisites for this course are:

  • Your child is currently using babbling sounds or unclear words, or
  • Your child has a vocabulary of less than 20 words and is not yet speaking in phrases.
  • You have completed one of the following: The Son-Rise Program Start-Up, The Son-Rise Program Online Course, or you have done Son-Rise Program Consultations.


NOTE: Attendance of live sessions via Zoom are required to complete this course.
Please note, this is a per-person registration

Please make sure you understand the following pre-requisites for this course before registering.

Pre-requisites for this course are:

  • For parents or care-givers who have attended The Start-Up course or who have done The Son-Rise Program Online course.
  • For families who have already started running a Son-Rise Program for their children.


Amanda Louison

  • CEO
  • Director of Operations
  • Senior Son-Rise Program Advisor
  • Former Son-Rise Program Child Facilitator

Personal Statement

"I came to the Autism Treatment Center of America in October of 2008 where I took the position as the Intensive Coordinator. Before coming to the Autism Treatment Center of America, I worked with special children for 13 years, and upon my arrival fell in-love with the Son-Rise Program®. The modality of “Bonding through acceptance” opened my eyes to a world of love and acceptance for my own son, who has ADHD, and inspired me to want to live a happier, more loving life. I soon set the intention of doing the Son-Rise Program® Child Facilitator Training so I could share my love with children on a much deeper level. I spent six months observing and learning the Son-Rise Program, and in April of 2009 was accepted into the Son-Rise Program® Child Facilitator Training Program and in July of 2010, I became a Son-Rise Program® Child Facilitator staff member and cherished my time in the playroom as a facilitator.

I continued my training at The Autism Treatment Center of America to become a Senior Son-Rise Program® Advisor. My love of Son-Rise Program® inspired me to talk with parents who are just beginning their journey and who are continuing journey with their children using the Son-Rise Program® principals and techniques.

Through the years, I found myself wanting to help our staff grow and the organization flourish, so I have now moved into a managerial role while still working as a Senior Program Advisor. I am currently the Director of Operations and Deputy CEO of the Autism Treatment Center of America and the Option Institute and look forward to working with our staff and with parents of children on the Autism Spectrum for many years to come."

Fun Facts:

Amanda has been married for 24 years and has two amazing children, a son age 22 and daughter who is 18. Some of her favorite hobbies are hiking, reading, finding tag sales, traveling and spending time with her family.

Dear Donor,

Jeannie Reid was searching for answers to the challenges she and her family were facing. Jeannie and her husband Stuart’s son, Carson, had been diagnosed with Pervasive Developmental Disorder, a condition on the Autism spectrum. For Carson that meant being completely involved in obsessive behaviors and only using minimal words to identify objects, as well as frequently and completely melting down.

Soon after, Jeannie found the book, “Son-Rise: The Miracle Continues” and when she read it, she KNEW she had found what she was looking for. She began using some of the Son-Rise techniques described in the book on her own until she was able to come to The Autism Treatment Center of America for the Son-Rise Program Start-Up. As she put into practice what she learned there, Carson’s world was opening up. Today Carson is attending a Montessori school as a 'typical' student and functioning at or above typical grade level, being fully verbal and conversational, and very interested in learning about the world and interacting as much as possible with other people. He is even taking swim lessons at the local YMCA and doing great!

“It has been wonderful to get, and stay connected with other people and Son-Rise parents from all over the world. My son’s progress had already come very far, but now I truly believe we can go all the way!”

Jeannie wrote.

Stuart Reid then attended the Empower Yourself course and brought home a new sense of clarity, balance and personal power. He shared his new empowerment with Jeannie and she in turn gained in confidence, strength and enthusiasm. Their own relationship began to flourish anew, as well. Life-altering changes were happening for Jeannie and her family.

Jeannie journeyed again to Sheffield, this time for the Fearless course at The Option Institute to help her recognize and overcome her personal obstacles. Jeannie wanted to continue her amazing journey as she had found using the techniques she learned in The Son-Rise Program and in Fearless had absolutely changed the lives of everyone in her family.

But, because the Reids’ finances had been seriously stretched by then, their next steps were put on hold. Then an amazing event changed everything. Jeannie’s college roommate and lifelong friend decided to start a Son-Rise Program scholarship fund for people from the Cleveland area. Since then Jeannie has been able to move ahead with her courses, taking Radical Authenticity, Son-Rise Maximum Impact and Son-Rise Wide Awake ... and eventually she became a Certified Group Facilitator.

Jeannie Reid’s story is about wanting BIG and making it happen. She is about to embark on her renewed private practice as an art therapist, and plans to be a super advocate for The Son-Rise Program in her area. Her wonderful new life is a product of her persistence and belief, and of the wheels she helped set in motion for others when her friends learned of how she and her family had been impacted by The Son-Rise Program.

“I know I will be able to give back by helping others, and that will be the top of my personal mountain! Thank you to everyone who donates! You are making a big difference in the world!

Jeannie Reid


Dear Donor

Two years ago, Antonio's kindergarten teacher told us something was not quite right with our little boy. He was not socializing, he somersaulted all the time and hardly spoke at all. At the time I was working for a municipality close to Florence, Italy and basically I had nothing left after seeing to basic necessities.

In the meantime, I looked up Autism with Google and as I was also looking for happiness and personal growth, I was guided to The Option Institute, thence the Autism Treatment Center of America. I read up as much as I could and started trying to apply the “Happiness is a Choice” suggestions. I'm not quite good at it but it has helped me with attitude, and everything else that seemed trying is really different after all this.

When I decided to come for The Son-Rise Program Start-Up, I really had little or no money to pay for it. I spoke to my friends, old and new. My mother helped me, friends I thought couldn't [help] tried their very best and the scholarship did the rest.

What the scholarship did was give a HUGE boost to my fundraising. About six friends contributed the rest, at the travel agency a very kind lady who I may now call a friend helped me some more. I am overwhelmed with gratefulness. Here I am, happy to have attended the Start-Up program and looking forward to learning more and praying to God for guidance.

So the gist of the matter is, I am a happy mum who hopes to implement a wonderful relationship with her child and is riding a not so easy moment with lots of hope in her heart and THANK YOU is not enough for what I feel. I still remember William's words, “If you do what you've always done, you will get what you've always got.” Now I'm trying to do different, bit by bit, day by day. I feel the difference already.

About Antonio ... we are going on with the Italian program and I play with Antonio after school in a quiet room in the house. Knowing what the little guy is exposed to (he's always putting his fingers in his ears and he seems to have problems with too much light in his eyes), I find him very brave as he bears it tolerably. Drums a lot to digest it all.

When we went to the doctor, just weeks after starting the program at home, she told me that she found him more attentive. His attention span has increased. He is also tagging or pulling at one's arm when looking for attention. The child psychologist last Saturday reported the same thing and what's more, my son has always required that I enter the room, hence assisting in every session. Well, this time he went in along with the doctor and told me, “See you later.”

At school, his teacher who speaks English as well, read up and watched my DVD (Kyle’s Journey, Jade and “I want my little boy back”). Now she's changing, bit by bit and I do appreciate that very much. He seems to be OK with her and actually sent me away from class this morning, again telling me, “See you later.”

He is now ONE HUGE GREENLIGHT and I'm hoping to be able to really have volunteers (still looking), raise funds and settle down to business.

God bless,



Dear Donor,

I am the mother of three children, all on the Autism Spectrum. Before I heard of the Son-Rise Program and the Option Institute, I was a desperate, angry and depressed person…. I was on Anti-depressants, sleeping multiple hours of the day, and for a period of time, using alcohol to run away from my pain.

Then I heard of the Son-Rise Program. I called to find out more about it and thought “this if for me!” But I could not afford it. You see raising one child with Autism is very expensive but raising three is just outrageously expensive with all the therapies and dietary interventions that we were doing.

But I was offered a full scholarship to the SRSU program. I have since attended all of the Son-Rise Programs and many of the Personal Growth programs offered by the Option Institute.  Each time I have been given a scholarship and each time I go I learn more about who I am and I change for the better each and every time.  Because of your most generous support, my children are recovering from Autism, I have found happiness in my life!  I am no longer on anti-depressants and I have so much more energy.

YOU are the reason that my family is in recovery. It is because of YOU that my oldest son now is enjoying school.  YOU are the reason my second son is speaking. YOU are the reason my daughter is no longer as rigid and controlling as she once was.  Thank you does not even begin to cover how much gratitude I have for you.  I thank God every day for you and I do not even know you.

Please know that you are changing lives with your donation to ATCA and the OI.  It is because of you that every day people are getting the help that they need. Thank you, thank you and thank you!

With so much love,

Kerry Rihtar


Our Commitment to Privacy

The Autism Treatment Center of America® (a division of The Option Institute & Fellowship®) are committed to your privacy. This notice serves to help you better understand what information we collect, how we use that information, and with whom we may share a limited portion of that information. If you have questions or concerns regarding this policy, you should contact Customer Support by email

We know that you value your personal information, and we strive to protect your privacy as if it were our own. The Autism Treatment Center of America (a division of The Option Institute & Fellowship) uses of your information is limited to the ways outlined in this notice, except as required by law and/or to comply with a judicial proceeding, court order, or legal process served on us.

Information We Collect From You

  1. Online Contact and Info Requests: If you submit an online request for Option Institute products such as free brochures, or submit a question through a “Contact Us” or “Call-Me” form, we may have to gather additional information from you to respond to your request. Such information will include name, shipping address, telephone number, and email address.
  2. Non-Personal Information We Receive Automatically: Like most websites, we utilize cookies. Cookies are a mechanism to remember information about you when you navigate from one web page to another. Our website uses cookies to hold a user’s unique session identifiers, allowing us to serve correct information back to the user. Such information may include your language and currency. Our website cookies do not hold any personally identifiable information. We may use other similar technologies that allow us to collect non-personally identifiable information about your visit to help us better your experience.

Lawful Basis For Processing Your Data

  1. Consent: We will not process any personal information unless you agree to our Privacy policy and freely give consent to process your information for the purpose of your request.
  2. Fulfillment of Requests: We only store and process your information for the purpose of your request. Your information is removed and no longer processed after the request has been fulfilled. If you have also freely consented to receive marketing or promotional communications via a request form or registration form, we will retain your information until you revoke your consent or unsubscribe from receiving those communications via the instructions located at the bottom of all our emails.

Sharing of Your Data

  1. If we are required by law: we will disclose information about you in response to a subpoena, court order, or other legitimate governmental request.
  2. We will only share your data with third party service providers such as email services to facilitate fulfilment of your information or contact request. None of your information will be processed or stored by any third party if you choose to revoke your consent or submit a request to be forgotten.
  3. We do not share or distribute your information with any other third parties for any purposes other than the purposes you freely consent to.

Use Of Information Collected From You

  1. Information Requests and Customer Service: After submitting information to us via our online forms, your contact information including your email address will be used to respond to that request. After you submit online information requests to us, you may, from time to time, receive email or other communications from us or our service providers with information including information about our upcoming programs or products if you choose to agree to receive those communications. If you do not wish to receive these communications, you are able to opt out of at any time by following the unsubscribe link found in the email.
  2. Third-Party Service Providers: We work closely with other companies and individuals to facilitate transactions and better your experience. Examples of third-party service provider services include shipping orders, analyzing data, providing accurate search results and links, affiliate marketing, and newsletters. Any information that we share with a third-party service provider is done so safely, securely, and under a contractual relationship with that provider to protect your data.
  3. Promotional events: From time to time, we or a service provider acting on our behalf may use your name, email address, telephone number and/or mailing address to send you information or offers for a program, product or other service we believe to be of interest to you. If you do not wish to receive these communications, you are able to opt out of at any time by following the unsubscribe link found in the email.

Data Retention Policy

We maintain a data retention policy to protect your data. Information collected on our website will be retained for as long as necessary to fulfill the purpose for which it was collected.

How We Secure Your Information

We are committed to protecting the security of your personal information and to honoring your choices for its intended use. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we strive to maintain physical, electronic, and administrative safeguards. We use industry standard security protocol such as encryption and https security protocol to protect your information.
Any time we share your information with a third party consistent with this Privacy Policy, we utilize technological or contractual safeguards in an effort to keep your information safe.
While we are confident ordering online is safe and secure, if for any reason you cannot access the secure server or feel uncomfortable ordering online, please feel free to place your order with us by phone at 877-766-7473 or +001-413-229-2100.
At any time you wish to opt out of receiving promotional mailings, you may call or email Customer Service (

Your Rights

At any time, you can use the following request form to request any of the following:

  1. Confirm whether or not personal data about you is being processed.
  2. Provide you with further details about how we process your personal data.
  3. Provide you with a copy of any data which we hold about you.
  4. Withdraw your consent to using your personal information, where we rely on your consent as a legal basis to justify using your personal data.
  5. Consider any valid objection to the processing of your personal information (including the right to object to processing on grounds related to your particular situation where we are relying on our legitimate interests as a legal basis for processing).
  6. Request to update or delete personal data which we hold about you.
  7. Restrict the way that we process your personal data.
  8. Consider any valid request to transfer your personal data to a third party provider of services (data portability).

We will consider all requests. However, certain personal information may be exempt from those requests in certain circumstances, which include a need to keep processing information for our legitimate interests or to comply with a legal obligation. If such an exception applies, we will notify you when responding to your request. Please note that we may ask you to provide us with information necessary to confirm your identity before responding.

Policy Updates

We reserve the right to update the above policy at any time. If we decide to change our Privacy Policy, we will post the updates to this Privacy Policy here and on any other place we deem appropriate, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.